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Uurja Naturals is a company founded with a focus on producing eco-friendly yoga products for sustainable living. The brand is specifically dedicated to creating yoga mats, yoga blocks, and other related products using sustainable raw materials. The primary goal of the company is to provide alternatives to the market flooded with cheap products made from non-recyclable and environmentally harmful materials, such as PVC. Uurja Naturals is committed to the United Nations’ Sustainable Development Goals (SDGs), specifically focusing on climate action, responsible consumption and production, and good health and well-being. The company actively promotes health and wellness through yoga practices while emphasizing the importance of responsible production and consumption. The commitment to the SDGs reflects the company’s dedication to contributing to a sustainable global future.

The company is actively involved in researching and innovating new materials that are both sustainable and cost-effective. For instance, efforts are being made to identify materials that can bring down the overall product cost for customers.