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our vision

Our Mission and Vision

Let’s enable 63 million+ SMEs to go digital

With technology and innovation as enablers, we endeavour to help our users reinvent businesses to compete and win, with digitization at the core. We also pride ourselves to be the only marketplace offering 360° digital marketing solutions to MSMEs to help them be tech-enabled.

With a robust pan- India as well as a global presence in 10+ countries, we also assist global buyers to locate Indian suppliers, manufacturers, and exporters.

Meet Our Force

Bikky KhoslaFounder & Chairman

Bikky Khosla is a first-generation entrepreneur who has revolutionised the dot-com industry with a vision to serve India’s trade community in 1990, which is TI today. He also serves as the chairman of ASSOCHAM's e-commerce committee. He is also the editor of SME Times and is well-versed in how investors should invest in early-stage companies.

Sandip ChhettriChief Executive Officer

Sandip Chhettri is an MSME expert with over 20+ years of experience. Known as an innovator and visionary, he is an acknowledged leader in digital transformation and the force behind the success of TradeIndia. He has been recognised as an ‘Emerging Voice’ for his extensive writing on the recovery and survival of Indian MSMEs in a post-pandemic world.

Zille ElahiChief Revenue Officer

Zille Elahi is a dynamic & seasoned business leader with over 2 decades of work experience in sales of products and services. He oversees the organisation's revenue and drives initiatives leading to revenue and is highly result oriented and a growth leader.He has also been instrumental in contributing to making a diverse and inclusive work culture at TradeIndia.

Our Core Values

Trust and Transparency

At the heart of our organization, trust and transparency stand as unwavering core values. Trust is the foundation upon which all our relationships, both internal and external, are built. It's the bedrock of our commitment to integrity and accountability, as we believe that trust is not given but earned through consistent actions and open communication.

Constant Learning

We understand that in a rapidly evolving world, stagnation is not an option. We embrace the spirit of continuous improvement, encouraging every member of our team to seek knowledge, acquire new skills, and adapt to emerging trends and technologies. We view challenges as opportunities for growth and change as a chance to evolve and excel.


Taking ownership is a fundamental core value that defines the essence of our organization. We believe that success is a product of personal responsibility and accountability. We encourage every member of our team to embrace challenges as opportunities to take ownership of their work, decisions, and outcomes.

Drive and Deliver

We believe that having the determination to push boundaries and the dedication to turn ambitions into reality are vital components of success. Every member of our team is driven by a relentless pursuit of our goals, fueled by a passion for innovation and a sense of purpose.

One 'TI'

A cohesive culture, uniting us under the banner of "One TI," is the heartbeat of our organization. We recognize that our strength lies not just in individual talents but in our collective spirit and shared values. We foster an environment where every member feels a sense of belonging and ownership, working collaboratively towards our common mission.

Our Journey

  • Launched
  • Formation of B2B portal and launch of template based catalogue2001
  • Trade leads section launched & started coming out with CDroms2002
  • CRM and MY TradeIndia operations started2003
  • Trade show related supplement started2004
  • Became ICANN Accredited registrar & super seller launched2005
  • Customized websites, customized header & e-seller2007
  • Online video
    service started
  • Trust stamp
  • Became ‘Google partners’ program member2012
  • Launched two new services – GetDistributor & tenders2013
  • Tradeindia.com awarded ‘B2B Marketplace of the year’2014
  • Most trusted brand ‘India’s best B2Bportal’2015
  • Awarded India’s most admired Ecommerce company2016
  • Launched
    TradeIndia App
  • Google My Business integrated with TradeIndia2020
  • Launched TradeKhata and TIPay2020
  • Launched Digital Business Card for SMEs2020
  • Grew 150%
    during lockdown
  • Launched Virtual Tradeshow2020
  • Integrated with
    Google Shopping
  • SME

Voice of Change

voice change
  • Seamless Process of deal booking, payment, Logistics and other value-added services
  • Surged Demand
  • No Default Risk
  • Organized Marketplace