Business Analytics : Applications To Consumer Marketing (English) 1st Edition
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Product Specifications
| Author | Kuruganti, Basu |
| Publisher | McGraw Hill |
| Edition | 1st |
| Language | English |
| Pages | 744 |
| Binding | Hardcover |
| Usage | Business analytics applications to consumer marketing, strategic decision-making, and predictive modeling in the field of consumer marketing |
| Features | Data analysis, Marketing insights, Consumer focus, Strategic planning, Predictive modeling |
Product Overview
Key Features
Hardcover
Author: Sandhya Kuruganti , Hindol Basu
Language: English
Length: 744 pages
Publisher: Mcgraw Hill Education
Company Details
Focusing on a customer-centric approach, 4 Colours has a pan-India presence and caters to a huge consumer base throughout the country. Buy Books in bulk from 4 Colours at Trade India quality-assured products.
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Supplier, Trading Company
Working Days
Monday To Sunday
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