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Emphasis on research is the need of the hour for developing eco-friendly pest control measures in agriculture to support and encourage organic farming. Farmers require high performing crop protection products which will not only help them cultivate Agri outputs which will be free of pests and residues, but also boost agricultural yield significantly and easy export. Due to lack of effective, affordable and eco-friendly technologies to control pests and to boost yields, farmers are left with no choices to relay upon age old products. This leads to a large investment burden on the farmers, forcing them to give up farming itself. With a humble start in 2011, Barrix Agro Sciences Private Limited, an innovative establishment, made its foray into the agricultural sector to touch and profoundly influence human lives. Barrix developed eco-friendly crop protection methods using pheromones through their latest dispersion technologies further they forayed in to plant nutritional supplements which boosted the yields up to 317%. With in-depth study and research on products to support organic farming, Barrix provides innovative and effective products to help farmers. The positive reviews and wide acceptance from customers has paved the way for transforming cultivation methodologies. With a strong supply chain and dedicated personnel, Barrix empowers farmers and impacts the society and ecology in a positive way. Barrix Agro Sciences is a venture backed by Omnivore Partners - venture capitalists and CIIE - incubator. Omnivore Partners is a venture capital firm investing in early stage agricultural technology companies in India. The firm makes investments in tech-focused companies working in agriculture sub-sectors such as farm automation, information services, precision agriculture using Internet-connected devices, sustainable agriculture and agri-supply chain. There have been very few innovations in the agri space targeting small-scale farmers, who form the biggest chunk of the market and Omnivore has helped such companies evolve into corporates. CIIE helps entrepreneurs turn their ideas into viable and practical businesses. CIIE supports entrepreneurs by incubating, accelerating, mentoring and funding innovative start-ups with disruptive technologies. CIIE believes it should operate in sectors and geographies where there are market failures and private support is not easy to find.