Consumer Behaviour And Consumer Protection In India Book

Our company has earned accolades in this arena for exporting, manufacturing and supplying of Consumer Behaviour and Consumer Protection in India Book in Delhi, India. The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. In Kautilyas Arthashastra, there are references to the concept of consumer protection against exploitation by the trade and industry, short weighment and measures, adulteration and punishment for these offenses. In a developing country like India, where the incidence of poverty and unemployment is very high and the level of literacy is very low, the people face a volume of problems, particularly in the context of consumer related issues. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy. The book constitutes a rich contribution to an issue of considerable importance. It is expected to be highly useful to policy planners, economists, researchers, NGOs and students.