Book On Market Research In Practice

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Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process, it explains how to use tools and methods effectively to obtain reliable results.
Highly practical and filled with insights, Market Research in Practice
helps readers negotiate the intricate bends of conducting effective market research
shows anyone who commisions market research how to manage a project
demonstrates the value of market research in business strategy explains crucial aspects such as profiling customers, delivering customer satisfaction, targetting certain audiences, developing brands, optimizing prices and more.