Bailey Mineral Water

Bailey Mineral Water - A Source of assurance for pure and safe drinking experience

For safe, refreshing and hygienic drinking water many people all across India have discernment about Bailey Mineral Water. A product from Parle Agro Pvt. Ltd., has been nurtured into the minds of millions due to the strong core messaging around quality, purity and customer satisfaction. Whether on the move, at a restaurant or corporate meeting, the natural blue and white label of Bailey will likely present a sense of ease to the user to put their mind at ease knowing this will be a safe source of hydration.
 

The History of Bailey Mineral Water

Bailey Mineral Water launched under Parle Agro back in 1993. They have been a well know brand in India for a long time leveraged from their extensive beverage portfolio brands which include Frooti - Appy Fizz and Smooth - to tap into the bottled water industry. Bailey was created for clean and safe drinking water (this is an ever evolving request in the current urban or semi-urban space where access to potable water is inconsistent). Since its beginnings, Bailey has been a hallmark of trust. It has reached everyone in every market in a rural and metropolitan area due to a great distribution structure and low cost.
 

Why Bailey Mineral Water is Different

1. Purity and Quality Control

Bailey is put through a multistep purification process that involves:

• Ozonation is a process that disinfects water without producing any harmful byproducts.
• Carbon filtration which removes any odor and organic impurities
• Reverse osmosis (RO) and UV treatment for microbial safety
• Mineral balancing with essential minerals like calcium and magnesium both added back in

Bailey water is subject to multiple quality checks before reaching the end consumer. Bailey has earned a trusted name because of their commitment to cleanliness and safety and not just for the general consumer but for all clientele and institutions.

2. Affordability

There are a number of high-end bottled water brands available, but Bailey continues to be affordable without compromising quality or safety. This means it caters to a significant portion of the general population, from shops and cafes to schools and offices.

3. Sustainability Measures

Parle Agro (Bailey's parent company), has begun a mini revolution by reducing its plastic footprint. From promoting recycling, to redistribute the weight of the bottle without compromising space, Bailey is slowly aligning towards more environmentally sustainable choices.

4. Packaging Sizes

Bailey has products in all shapes and sizes, from:

• 200 ml and 500 ml (great for short trips or single servings)
• 1 litre and 2 litre bottles (for family consumption)
• 5 litre and 20 litre jars (in businesses and homes)

With so many sizes, there's bound to be a product for every customer, or customer need. 

Health Benefits of Mineral Water Like Bailey

Drinking mineral water like Bailey provides particular benefits that go beyond just hydration. 

Electrolyte Balance- Bailey has specific minerals that work to keep your electrolytes balanced in your body! Very important in the summer or after a workout!

Better digestion- The calcium and magnesium in mineral waters can help better digestion and bowel movement function.

Bone health- Regular drinking of calcium-rich mineral water means stronger bones.

Healthy skin- Healthy skin is hydrated skin. Mineral water helps to flush toxins from your skin and heed the skin glowing!

By keeping naturally occurring minerals and sourcing the purest water, Bailey helps keep you as healthy as possible without the metallic or stale taste of ordinary purified waters.

Consumer Trust and Wide-Ranging Availability

Although there are many other brands of bottled water that compete in the market, Bailey’s availability may be considered the biggest reason for its dominance. Whether you’re in a Tier 1 metro, or a Tier 3 town, you will most likely find a Bailey bottle at the nearest store. Both mineral and purified water by Bailey can be found in hotels, airports, roadside dhabas, vending machines, corporate offices, schools, and everywhere else in between. This may not just be reliance on distribution strategy but, consumer trust, which is significant. In a country where water-borne diseases are highly prevalent, Bailey provides peace of mind in a bottle.

Bailey’s Role During the Pandemic

Hygiene was heightened like never before during the COVID-19 pandemic. At that time, Bailey Mineral Water proved to be an invaluable service to frontline workers, travelers, and those in quarantine by providing them with a clean and safe source of hydration. Many hospitals and care centers used Bailey specifically for its commitment to common quality assurance and ease of use.

Bailey vs Regular Tap Water Feature Bailey Mineral Water Regular Tap Water Purity multi-step purified may contain bacteria, heavy metals Taste Clean and Crisp can vary; sometimes chlorinated Safety Laboratory Tested Not always assured Availability Packaged & portable based upon infrastructure.