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The mall culture is not helpful to customers, at the same time it is killing small manufacturer and retailers. The thinking of big moles is to keep products which can sell by hook or crook, there by giving good return for the space it occupied. so even if the goods of others are good they do not find a place on the moll shelf. consumers are also at a loss because moll management asks for about 40 % discount plus promotional charges. which results in inflated MRP.
The solution is to form NGO trust of producers, retailers and consumers ,develop the indian standards, get lab tested products, register the producers who are ready to follow standards and good manufacturing practice, sale the products in one brand name, register the retailers who will sale only these products, and with the ethics of the trust. customers will certainly take benefit as it will be available within their reach, it will be of standard quality with standard price. let them think " who pays for one for one scheme " or 50 % or more discounts ? somebody is the looser and obviously it is the customer because the monopolized manufacturer recovers the loss with subquality product. Dr.k.k.desai
Aditya Health Food Surat
Free Member, Joined :04/26/2006
No of Topics Posted : 1
Reply/Comments : 5
Sorry Mr. Desai, I do not agree with your views, Infact we need to grow and to compete with global world we need to accept the latest technology and culture. If the consumer is getting everything under one roof why he / she will move to market to market for his / her daily needs. They are getting the goods at reasonable prices. Reliance fresh, Big bazaar and other retail chain are gaining popularity and are proof for changing customers needs and preferences.
The employment opportunities provided by the new culture should also not forgettable. Hence the overall economy is being benefited.
Free Member, Joined :10/04/2005
No of Topics Posted : 16
Reply/Comments : 54
with all due respect to your views, do not forget the reaction it causes. increasing unethical means to gain money, and increasing crime rate should make us worry. the medicine having more side effects than the benifits, is hardly acceptable. let me elaborate. accumulation of wealth in few hands at the cost of millions of half starved citizens is not a sign of progress. stoning at reliance fresh is just the beginning. ( i do not justify throwing stones )
dr.k.k.desai
Free Member, Joined :04/26/2006
No of Topics Posted : 1
Reply/Comments : 5
Thanks for the worry, I appreciate your concern. It is the perceptual difference, Does mall culture causing the problems stated in the comment.
Medicine or producing duplicate items have been done from history and now a days it is on boom. but these second are being sold at street not at Malls.
Accumulation of wealth is a serious problem. The major worry is Rich ore getting more richer and poor are becoming poorer.
But whole Economy needs to be revised to find the solution.
Free Member, Joined :10/04/2005
No of Topics Posted : 16
Reply/Comments : 54
many thanks and appreciate your answer. yes, i do agree the system needs change but feel the space here is perhaps not right for the details. an Indian industrialist finds place in first five of the richest in the world, when millions sleep half starved, has no good drinking water, hardly any shelter or basic facilities of health and education. this is not a matter of pride for the nation , but the shame as the political parties ( all ) have failed to develop proper system. in a world of competition we try to control physical power, but encourage the economical power. why can government not raise income tax slab( 70 to 80 %) for wealth of 100 crore which is more than necessary for very lavish living ? thanks again dr.k.k.desai
Free Member, Joined :04/26/2006
No of Topics Posted : 1
Reply/Comments : 5
Dear Mr. Bhatt, Your comment reminds me the story of my child hood, when somebody has to do the work, Nobody does it. Hence ..
But I agree that we should do whatever best possible can be done at our end to improve the situation rather then waiting govt. or somebody to help us.
Free Member, Joined :10/04/2005
No of Topics Posted : 16
Reply/Comments : 54
Dear Mr Bhatt,
Thanks. I completely agree with your views. I have the following concept which needs team work to get it properly set. either a trust or a cooperative body of like minded people should be formed.
different small scale manufacturer should get registered with this body. they should have quality control and audit according to the standards which this body will decide.
they should have one brand name.
Franchisee shops in different locations of city should be started who will sale only this brand products and other grocery which is supplied by this body. they will get share in the trust or the co operative society. by doing so there will not be nonpayment issues or replacement of goods.
consumers can also join and can have shares.
Advantages are many.
Bulk purchase with economic price is possible. though the manufacturers are different, they can get the supply from this body.
Expense of promotion of products is greatly divided and reduced. the expense of hi fi packing can be avoided as the consumers can be taught that the expense saved on this aspect lowers the product cost.
As the middleman chain is reduced the overall marketting cost will be lowered. Particularly all the products available in the market can be supplied. Manufacturer will be assured of their business as the demand will be certainly greater than a small unit can supply.
Retired persons in need of good occupying time and activity can give their services with a paid or honorary appointment depending upon their need and talent.
We can also involve doctors in this setup. unfortunately many doctors have to give lucrative commission to different touts, they can be easily motivated to part with 10 or 20 % commission to the consumers who are attached with this body and have minimum purchase as decided by the body.
this is a primafacie thinking and can take very practical shape if other like minded person come forward.
Thanks again for your participation
Dr K. K. Desai
Free Member, Joined :04/26/2006
No of Topics Posted : 1
Reply/Comments : 5
Dear Mr. Desai,
I really appreciate your views and convinced with your idea. I will also try to support you as best as I can.
Well for your info, My husband is running a school, which provides education to the poor children at a very nominal fee, the fee is taken just to give salary to the teachers and take care of other running expenses. He is doing this social work from last 14 years.
That is the only thing I was pointing out that we should not wait for anybody to help us, whatever small steps we can take we should do.
Free Member, Joined :10/04/2005
No of Topics Posted : 16
Reply/Comments : 54
Dear Mr. Bhatt,
Well, I am not very sure whether personal questions or comments in the community is allowed are not. Well this is also the fact that 1 million people can not become enterprenuour. Hindi main ek kahawat hai "Tu bhi Rani Main bhi Rani kaun bharega Pani" Hope you understand my concern.
However, I have a daughter she is just two years old, I want her to become a Doctor and help the poor people who cannot afford the rising medical facilities. But not sure what she wants to be after 20 years. I cannot force her. Lets see what in the future
Free Member, Joined :10/04/2005
No of Topics Posted : 16
Reply/Comments : 54
Dear Mr Bhatt and Deepaliji,
Regards and thanks very much for your willingness to work for others. Please let me know your email addresses so that it will be easier for me to contact you. I am in a process of making a trust for the same. Thanks again. Dr. K.K. Desai.
Will appreciate more details about your education and experience in the field of marketing or management.
Free Member, Joined :04/26/2006
No of Topics Posted : 1
Reply/Comments : 5
we have to be organized in every walk of life mall culture may be one in that direction, will take time to understand and use.
we have to welcome it as we do for others. will help everybody in the long run
Free Member, Joined :08/17/2009
No of Topics Posted : 0
Reply/Comments : 1
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