Selecting trade shows is certainly a daunting task especially in present scenario when every now & than new trade fairs are taking place. These new shows though initially might not get huge buyers as visitors, which in comparison an established show surely attracts but many of these new shows at newer locations certainly have the potential to be popular/large in the years to come, because of the new markets they offer & the new buyers which they attract. Such shows infact creates a confusion in the minds of prospective exhibitors about where to exhibit & where not to. Not just this but at times even choice between 2 popular & established shows which caters to similar product segment also leads to confusion in the minds of prospective exhibitors. With no hard & fast rules available based on which a prospective exhibitor can select a show, below are few tips which can make this task relatively easy:-

1) Select show which matches your trade Show objective i.e new buyers in new markets, new buyers in existing markets etc.
2) Performance of the show in last few years, if its an old show.
3) Speak with your existing buyers & find out which show they consider good or where would they be visiting, it is always good to meet your existing buyers at the trade fairs & show them your latest product range as well.
4) Try & find out how many of your competitors will be exhibiting at the show?
5) Take internal feedback from your employees - marketing & sales dept., business associates etc.

The show getting maximum positive feedback from the above, should be the show which suits your business & needs.

Tradeindia Editor

(Tradeindia Expert)

Tradeindia.com

Tradeindia.com
New Delhi, India