(Contd...)

6. Not testing your site. All the links on your site, including product descriptions, photos, the shopping cart, feedback, and others, should be routinely tested to make sure they work.


7. A hard-to-find or nonexistent privacy policy. Although most people will not actually read your privacy policy, some shoppers will want to know what you will do with the information you collect. Click here to view a sample Web site privacy policy.


8. Poor order fulfillment. Word travels fast on the Internet, and just one or two unhappy customers can do irreparable damage to your reputation. Before you launch your site, make sure you are prepared to fill the orders your customers place, and do your best to deliver your product in a timely fashion.


9. Straying from your objective. If your goal is to have an online children's furniture business, do it; don't start selling patio furniture or antiques. Too many e-commerce sites lose their primary focus and start spreading themselves too thin. Stick with your area of expertise.


10. Poor customer service. Perhaps this is the most significant area of all. Web consumers today are very conscious of customer service, and they are apt to go elsewhere if they feel you are not providing them with the level of service they deserve. If you heed only one thing from this list, make it this one. Provide excellent customer service and your satisfied customers will spread the word.

Mr. Neeraj Sharma

Neeraj Electronics

CEO, Neeraj Electronics
Jorhat, India

Free Member, Joined :06/09/2007
No of Topics Posted : 112
Reply/Comments : 9