I think this is a very important question that each and every SME businessman asks himself. All businesses solve problems or help fulfill the desires of their prospects and customers - or at least they should! So why do some customers buy from you and why don't others?

It doesn’t matter what industry you are in, with the 'giving people what they want' principle there is very little difference between any and all types of businesses. It is these general principles that we will look at here.

If you want to attract prospects and get a good percentage of them to buy from you over and over again, you must give them what they want. If you don't, they won't do business with you and they will continue to search for another business that will give them what they want. So if you can determine what people want and then give it to them better than your competitors then you are well on your way to success.

Mr. Rakesh Joshi

Joshi Enterprise

Manager, Joshi Enterprise
Dispur, India

Free Member, Joined :02/02/2007
No of Topics Posted : 122
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