Trust is essential for business transactions. In online business, it has always been the biggest challenge to establish one's credibility and build trust. Now a days, anyone can build a website for a few hundred rupees and start some kind of e-business. But to earn the trust of the customers and to succeed in business is not as simple as building a website. You must have establish your credibility in order to earn customers. But how can you do that?...is the biggest question!

The following points will help you get some idea how to face this greatest challenge in online business:

Take Professional Help (B2B Portals):
It is always better to take professional help. Register yourself with a B2B portal and get a readymade clientele. Moreover the services offered by B2B portals will help you in many ways than one. It is always easier to know the credentials of the customer you meet through a B2B portal. Moreover registering with a B2B portal increases your authenticity.

Branding:
Try to establish your brand in the market. Follow a well defined branding strategy to do this. No doubt, you will find several big boys, but don't loose heart. What is needed is to earn credibility through your own merit.

Customer Service:
Customer service is the key to success in any business. Your entire business, marketing, sales and profits depend upon how much successful you are catering to the requirements of your customers and how you your products and services making their lives better.

Website Design:
Get you website designed in a way so that it can impact your visitors. Try to make it look it professional to hook the visitors and compel them to spend more and more time at your site.

Usability:
It is another characteristic of your site upon which establishing your credibility greatly depends. Put all the information in a well organized way and add user friendly features for navigation. Place information about your products or services in the homepage so that visitors can easily find them.

Information:
In order to attract buyers, one needs to build trust and one of the best ways to do so is to provide the maximum available information. The more the information is, the more will be trust over the competitors or other members. Start with providing strong trade profile, number of employees, year of inception, special features, benefits, detailed product specification with specific product names/ keywords, prices, shipping and payment terms, etc.

Helping buyers know more about your company is an invitation for them to trust you. And when they contact after going through the full content, the inquiries will be more qualified and easier to take action on.

Mr. Divya Aggarwal

Money Management Consultants Ltd

Senior Copy Editor, Money Management Consultants Ltd
New Delhi, India

Free Member, Joined :05/11/2007
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