Rajma Masala

Our JourneyIn the year 1984, on the date of 1st April, a highly intellectual man Mr. Cheetarmal Ji Jhalani laid the foundation of Ciba Masala Udyog Pvt. Ltd., as a manufacturer. At that time, competition in Spice Business wasn't much as there were hardly any branded spices available in markets. After completion of post graduation, Mr. Cheetarmal Ji Jhalani was left with only two options; one was to either struggle in a job and other was to carry forward family business. In early 80's doing business wasn't considered a much promising thing to do but Mr. Jhalani saw a dream to do something out of the box which made him step into the field of business. After the hardship period of around 6 years, Mr. Jhalani saw a bright ray of hope in the strategies which were made by him to market products in towns and villages.There is no denying in the fact that more than 80% of po