Nirma Detergent Cake By Nirma Limited

Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the a Nirma detergent cakea in 1987. Here again, the excellent price-quality equation tempted the consumers to try the product. Available in 125g and 250g pack sizes, this brand has done exceptionally well. AIMS survey ranked Nirma detergent cake as a The Most widely distributed detergent cake branda . Due to its unique formulation, this product offers benefits like less melting in water, better stability, and therefore lasts longer. As per the ORG-MARG Rural Consumer Panel [December 1998] survey, Nirma brand is ranked highest in terms of penetration in washing cakes / bars category [BT Rural Market Watch, Business Today, June 22, 1999].