Nano Car

Tata Motorsa innovative use of media to advertise the launch of the Tata Nano has won the worlda s most coveted advertising award a the Bronze Lion a at this yeara s edition of the worlda s biggest advertising awards festival at Cannes. The jury of Cannes 2009 conferred the Bronze Lion for Best Use of Mixed Media a print, TV, radio, Internet a to the Tata Nanoa s advertising in the days ahead of the launch. The innovative use of media, for example,
included newspapers branding their news-briefs as a Nano newsa
radio jockeys taking a Nano breaka , popular serials on TV sporting Nano pop-ups, extensive use of Internet as medium, exclusive home pages by many with countdowns, Nano online games and many other such eye-catchers.The award came in the face of stiff competition from some of the savviest advertisers of the world, like P&G, Nestle, Toyota, Adidas, BMW, Ford, among others. Cannes 2009 received 22,652 entries from 86 countries.