Magic Chef Elbow Macaroni

Blue Bird… the taste that lingers on the tongue of the satisfied customers was started as a small household business. The company was founded by brothers Gambhirdas Shah and Anantrai Shah way back in 1950s as United Trading Corporation. The firm then dealt in just import of food products. Postindependence (after 1947) the government of India banned the import of food products. The company decided to produce the very products in India itself, to satisfy the growing customer demand thus, evolved the brand BLUE BIRD. Even in those early days of lack of resources and technology no compromises were made in the quality. Only the best available ingredients were used for the production and the tradition still follo