Fruit Drinks

Robinson Fruit Shoot

Robinsons Fruit Shoot is a trade mark applied to several drinks designed to appeal to children. Produced by well-known drinks company Britvic and sold in the United Kingdom. The brand has been presented as a healthier alternative to fizzy drinks. Fruit Shoots are offered as one of the drink options for McDonalds Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by the company as a "high juice, no added sugar drink"[1] (thejuice content is only 10%)[2]

Fruit Shoots are found stocked alongside Ribena (from GSK), Tropicana Kids (owned by PepsiCo), Innocent (now controlled by Coca-Cola) and other such drinks which are marketed as fruit juice based.

Robinsons Fruit Shoot HZO is a spring water drink 'With a Splash of Natural Fruity Orange Flavour'. It is made from 99.7% spring water. 'Natural Orange Flavour' is third in the ingredients list (after citric acid), so it contains a maximum of 1 in 1,00oth of 'Natural Orange Flavour' (in 2010).

Robinsons have not replied to a query asking if their 'Fruity Orange Flavour' contains any real orange.