Personalisation Experience 2026

Fira de Barcelona, officially founded in 1932, is a consortium made up of Barcelona City Council, the Catalan Government, and the Chamber of Commerce of Barcelona, combining public ownership with autonomous business management. Fira de Barcelona is one of the most important trade fair organisations in Europe in terms of the volume and quality of its events, the high level of its venues and its organisational experience and professionalism. It leads the Spanish trade fair market, especially in terms of industrial and professional fairs, and its positioning is closely linked to the brand of Barcelona, one of the most dynamic cities in Europe, with more than a century of trade fair tradition. Fira is an economic and social driver and one of the best platforms for business, commercial promotion, the industrial fabric, the international reach of companies, knowledge exchange and talent attraction. Its annual contribution to the economy of the city and the surrounding area is estimated to be worth more than 4.7 billion euros and over 35,000 jobs. It has two large venues that provide 400,000 sqm of exhibition area, among the largest in Europe, and it offers exhibitors, organisers and visitors all the resources of a modern and efficient institution.