S. K. Brothers

Preface

The demand for Indian rice in the international
market is expected to remain high in spite of the availability of Thai
and Vietnamese variety. Indian exporters feel that the edge the domestic
rice has is the good non-sticky quality, which is preferred in many
parts of the world as against the sticky variety offered by other
countries. Besides, basmati rice is popular across the world for its
flavor, aroma, light and fluffy quality. The demand for Indian rice
will maintain steady trend in the African, European, Australian and the
Middle Eastern market.