Search Engine Optimisation (S.e.o.)

(SEO) is referred to the methodology employed to maximize the volume or quality of traffic to a web site such as a blog from search engines through "natural" or un-paid (also called "organic" or "algorithmic") search results as against other forms of search engine marketing ("SEM") which may deal with paid inclusion. It is based on the theory that the higher or earlier a site appears in the search results list, the more number of visitors it will receive from search engine. SEO targets different kinds of search, which includes image search, local search, video search and industry-specific vertical search engines. This ensures a web site meaningful presence on the web. For this the SEO specialists consider how search engines work and what people search for. For optimizing a the specialist may have to edit its content and html and associate the coding with both to increase its relevance with specific keywords and to remove barriers to the indexing activities of search engines.