Distribution Network Setup - India Market Entry Strategy, Market Analysis, Distributor Selection, Channel Optimization, Partner Identification

The Banyan Tree assists companies in setting up a distribution network in India. The process involves customer profiling, competition study, identifying appropriate distributors in India. This would also depend on the nature of the products, the market conditions, the organization goals and the various distribution options available to recommend the most suited "go to market" strategy. To maximize reach in the market place we also look at the possibility to penetrate new or alternate channels of trade.

To identify a Best Fita channel partners we look at parameters such as existing product range, current customer base, financial and infrastructure strength, expertise, experience, location and above all the organization goals of the potential partner.