
Consumer Behavior And Managerial Decision Making
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Product Specifications
| Author | Kardes |
| Binding | Paperback |
| Edition | 2/e |
| Features | Decision Making, Consumer Insights, Managerial Strategies, Behavioral Analysis, Market Research |
| ISBN | 978-81-203-2221-9 |
| Pages | Range |
| Publisher | Tata McGraw-Hill |
| Usage | Academic study of consumer behavior and its impact on managerial decisions. |
| Weight | Approx 500g |
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Specifications:
* ISBN : 978-81-203-2221-9
* Author : Kardes
* Edition : 2/e
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