Sheela Enterprise

An Introduction

Cleaning products are the necessities without which no one can imagine their lives, especially in today's world, where pollution, dirt and dust have surrounded us. Moreover, the carefree nature of humans have made it almost impossible to remove the tough stains from their clothes and germs from their skin. Taking this aspect in view, we, Sheela Enterprise started our business operations as a manufacturer of quality and safe cleaning products that include Detergent Washing Soap, Washing Detergent Powder and Dish Washing Soap, to name a few. Our offered products not only effectively remove the germs, stains and other contaminants from our clothes, dishes and skin; but are extremely safe to our skin. We are touching heights of success because of the in-depth knowledge and years of experience of our Proprietor, Mr. Vijay.

Marketing Strategies

At our company, we believe to be the best in whatever we do and in order to be the best and leave the rest behind in the domain; we have adopted some marketing strategies that work for longer time period. The marketing strategies adopted by us are our approaches as per which we plan the ways we have to work for achieving our organizational goals and render our customers sustainable competitive advantages over other in the domain. Our strategy making starts at taking care of product quality, selecting location of warehouse and production unit, doing promotion of our products and setting fair prices. Since, the demands of customers keep changing; so we regularly change our market strategies.

Manufacturing of Our Products

In order to understand how soaps are manufactured at our company, one has to go through the following:

• Saponifaction and neutralization are the processes that are commonly used for making soaps and detergents.


• The process of saponifaction involves heating of oils and fats and then reacting them with liquid alkali to obtain glycerine, water and soap.


• However, in the process of neutralization; we hydrolyze fats and oils by reacting them with alkali under the application of high pressure steam. The resultants of this process are glycerine and crude fatty acids.


• Later, these obtained fatty acids are purified to obtain water and neat soap.


• Depending upon the requirement of client, we use single process from these two.