Q. When was Uncle Chipps launched in India?

Answer

Indian consumers may get potato chips under the Uncle Chipps brand. Amrit Agro Ltd. introduced it in 1992; Frito Lay (now owned by PepsiCo), India acquired the company in 2000. Market leader Uncle Chipps, located in Delhi, had a 71% share of the market in 1998 but just 30-35% by 2000 as a result of increased competition. The asking price was $16.6 million, which was the final price paid. [6] Famous film composer Shantanu Moitra began his career with the successful jingle "Bole mere lips I adore Uncle Chipps," written by Rohit Nagar and produced by Pradeep Sarkar, the agency's then-Creative Head.