Q. Is it financially feasible for a shampoo manufacturing unit?
Answer
Shampoos are mostly targeted toward upper-middle-class middle-class and lower-middle-class consumers especially housewives and university students. In India though the one-time usage of sachets is extremely common. Beauty (quantity shine durability) herb and anti-dandruff are the three categories. Shampoo saturation is expected to triple in the next years thanks to increased awareness and increased promotional initiatives.
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