Lipstick Making Business In India – Investments, Profits, ROI


There are three basic ingredients in most lipsticks, which include wax and oil, as well as pigment. The color is derived from the pigment. Shape and creamy texture are provided by waxes. Water-binding properties are provided by a wide range of plant and animal oils. A sheerer application is achieved by using more oil, whereas a richer application is achieved by using less oil. Almost all lipsticks contain wax, which serves as the lipstick's foundation and allows for a smooth application to the lips. Beeswax, candelilla, and carnauba wax are the most frequently used. Carnauba wax, the final of the three, is more expensive because it is made from the leaves of Brazilian wax trees.

Analyses of Lipstick Market Size, Expansion, and Growth Projected Through 2025

For the period 2015 to 2022, the Lip Makeup sector in India grew at a CAGR of 9.56 percent, with an overall sales volume of INR 49,586.88 million in 2020, down 2.18 percent from 2019.

The lipstick had the lowest CAGR of the economy's weakest segments, at 9.29%. According to the Lip Make-Up market data for 2020, Lipstick stood for 84.92% of the market's share, while Lip Gloss accounted for 8.61%.

Data for 2015-2020 and 2025 are provided in a study booklet based on the COVID-19 hit, which covers major market features including Sales Volume and Value for Lip Makeup and its variations, Lipliner, Lipstick, Lip Gloss, & Other Lip Cosmetics.

In India, the most recognized lipstick brands in 2022 are:

Lakme: For decades, Lakme has been one of the most popular lipstick manufacturers in India. Lakme sells a wide variety of cosmetics at reasonable pricing. Lakme 9 to 5 Weightless Matt Lipsticks, Lakme Absolute Matte Melt Lipsticks, and Lakme Cushion Matte Lip glosses are three of the most famous lipstick lines in India.

Maybelline: Another well-known Indian cosmetics brand that sells featherweight lipsticks is Maybelline. Maybelline New York Color Spectacular Matte Lipstick and Maybelline New York Color Fantastic Creamy Cream Eyeshadow are two of the brand's most popular offerings.

Colorbar: Founded in 2005, Colorbar is a top-tier Indian company. Colorbar Velvet Matte Lipstick and Colorbar Kiss Proof Lip Stain are two of their most popular products.

L’oreal: L'oreal is a 1909 French cosmetics company. Indian women adore L'oreal's lip products. L'Oreal Paris Color Riche Moist Matte Lipstick & L'Oreal Paris Rouge Signature Matte Liquid Lipstick are two of their most popular products.

Lipsticks Making Business Important Startups

1. Investment Required

For a little or large-scale Lipstick creating business, you can determine an estimation of the capital that would be required by reading along with the about raw materials required, machinery and manpower. But, you must also take into account the money marketing spending and branding, as well as the conditions in the manufacturing facility. Starting a Lipstick Making Operations in India will cost you the following sum of money.



Small Scale

1 to 4 lakhs

Medium & large scale

5 to 25 lakhs

2. Profit

Profit margins in the Lipstick Manufacturing industry typically range from 20% to 35%. In-depth marketplace volume and value forecasts for the best lipstick brand from 2015 to 2025. If you offer a high-quality service at an affordable price, you may make a lot of money throughout your business.

If you're going to put your money into a business, you're going to have some hopes about how much money you can make.

Profits would differ based on the numerous varieties of lipsticks that a company intends to work with. The profit margins for lipstick are affected by the type of lipstick that is being sold. Lipstick business owners can expect to make between $35,000 and $150,000 per year on average.

It is possible to earn more than Rs 2.5 lakhs per month from a Lipstick manufacturing firm that is well-established and functioning extremely well, with such a strong brand reputation and market.

Also, Read - 10 Popular Ayurvedic Cosmetics Manufacturers in India

Required equipment

Many different pieces of equipment are needed to develop your Lipstick goods further, even though the raw ingredients themselves may be inexpensive. You'd need to spend the majority of your money on this gear. The Machinery consists of a variety of operations from beginning to conclusion.

  • Flaming machine
  • Moulds
  • Mixing Tank
  • Plastic
  • Weighing scale
  • Dye
  • Heating Machine
  • Aluminium tubes

3. Get a Business Loan

There are many ways to raise the funds needed to start a firm.

You may use your own money to start a business. If you don't have the money upfront, you can either borrow it or look for investors to help you out.

The expenses of starting a cosmetics company vary depending on the product sold and the size of the operation, but there are a few basic changes that are common to all of them.

You can begin the process of obtaining a business loan by contacting your bank. To get the best interest rates, we recommend you to shop around amongst institutions. Also, have a look at the resources provided by the Small Business Administration.

Establishing a cosmetics business may necessitate a few of these expenditures:

  • Limited liability company (LLC): $125
  • Branding and website: $2,000+
  • Product photography or camera equipment: Will vary
  • Product development: $5,000+
  • Warehouse: Varies by size and location
  • Marketing and ads: Will vary

4. Manufacturing Lipsticks Necessitates a Business License

  • Cosmetics and Drugs Act
  • Company Incorporation
  • Cash on hand in a checking or savings account
  • The trademark is a type of trademark.
  • Registration for GST
  • Licensing for commercial purposes
  • A business credit car
  • Micro, Small, and Medium Enterprise Aadhar
  • Certification to ISO 9001
  • Certification by BIS

5. Ensure All Formalities Are in Order

If you want to run one of the well-recognized lipstick brands, you'll have to get your company officially registered. However, a "doing business as" (DBA) or a corporation may be preferable. An LLC should suffice. Depending on the laws in your area, you may have to change the classification of your firm.

The Food and Drug Administration must approve some cosmetics and beauty products before they can be sold (FDA). Look out to the beauty industry section of their website for precise advice on producing and branding your product.

6. Hire Skilled Workers

Few skilled professionals and staff with expertise and experience in the cosmetics industry are needed for a Lipstick manufacturing business. If you're going to be making a variety of lipstick, you'll need an accountant to keep track of your finances.

Finally, below is a breakdown of the manpower required.

  • A small-scale Lipstick manufacturing enterprise, with one or more flavors, requires 2 to 5 competent personnel.
  • It is estimated that in a medium-sized Lipstick manufacturing firm with numerous sorts of personnel, the necessary skilled labor ranges from 5 to 8 employees at most and about 9 to 12 employees.

7. Your Products Need to Be Put to the Test

For testing purposes, order a sample of your items. Make sure they're the right size, color, lipstick shades, and texture for your needs. Other qualities to look for are the product’s water resistance and shelf life. Many trials may be necessary to achieve the desired result.

8. Developing a Marketing Plan

Developing a marketing plan is the next step. Both commercials and lead generation are viable possibilities for your beauty business if you plan to operate only online.

When formulating a marketing plan, consider the following options:

  • Advertise on Facebook, Twitter, and Instagram with customized advertisements.
  • Build a following on social media by creating interesting material that piques the interest of people who may become consumers.
  • Focus on the terms your potential consumers are typing into search engines like Google with SEO (search engine optimization).
  • Hiring social media stars to promote your merchandise and persuade their own audiences to buy it is known as "influencer marketing."


The next stage is to determine your cost, which you can do now that you know the fundamentals of the lipstick business, cosmetics production, and the eight steps to developing a profitable business from the start. People who want to start their own beauty line have a plethora of options. We're convinced that you'll be a winner in the sector if you put together a strong plan and get to work.

FAQs: Lipstick

Q. How much is the Indian market for lip make-up worth?

Ans: In India, the market for lip make-up (make-up) is expected to be worth $0.7 billion by 2022.

Q. How big is the Lipstick Make-Up sector in India expected to be in the future?

Ans: By 2025, the Indian market for lip make-up (make-up) is expected to be worth $0.9 billion.

Q. How many lipsticks are sold each year?

Ans: Every year, the world sells between 800 million and 900 million lipsticks, with 300 million of those sold only in Europe.

Q. What is the target demographic of Lipstick?

Ans: This age group comprised the largest percentage of all women's lipstick purchases. It's because of a shift in their lifestyles and an increased focus on looks.

Related Blogs: