Market expansion is encouraged by rapid urbanisation. A few reasons driving the market growth for microwave ovens in India include an increase in the number of nuclear households with increased disposable income, an increase in the number of working women in metropolitan areas, and an increase in the demand for refrigerated or prepped items. Due to the growing working population and inclination for modernism in living standards, the market for microwave ovens is predicted to expand steadily during the projected period. The acceptance of the oven is being sparked by an increase in the demand for bakery goods, which will likely propel the growth of the global microwave industry. The popularity of the oven is also being pushed by the demand for a contemporary lifestyle that includes easy accessibility to a sophisticated microwave. This in turn is boosting the demand for microwave ovens in India.

Microwave Market in India

Microwave ovens have been utilized in homes and businesses for many years to easily prepare food, reheat food that has already been cooked, and bake, grill, and roast meals. They come in a variety of sorts depending on their characteristics, size, and intended uses. Customers are increasingly looking for "value solutions" that strike a balance between innovation, consistency, convenience, quality, and price. In the years to come, there should be a rise in demand for microwave ovens. Additionally, there are currently microwave oven businesses in India that concentrate on developing cutting-edge items to draw in customers. The microwaves of 2021 not only swiftly cook and thaw food, but also function as broilers, convection ovens, and air fryers.

Some provide cutting-edge technology that can be operated through an app or voice commands. The convenience and simplicity of use of microwaves, which are its main selling factors, have contributed to the sector's growth among new-age consumers. Owning a microwave oven also has a lot of additional advantages, such as speedy reheating, cooking programmes, minimal energy usage, simple cleaning and defrosting, no change in flavour or nutrition, and safety for kids. The middle class's rising income is boosting consumer demand for cutting-edge goods and improving people's quality of life. Additionally, there is a rising desire for modular kitchens and houses, which is causing the market for microwaves to expand.

Volume sales had a favourable impact on the commercial microwave oven market during the COVID-19 epidemic. In 2022, there is growth expected for microwave ovens. Following the outbreak, LG Electronics unveiled its new charcoal microwave oven 2021 line. These most recent additions to LG's health and hygiene lineup have been carefully created to support customers in leading better lives. While customers kept working from home during the third COVID wave, e-commerce saw tremendous development as a result. Companies were able to profit from microwave ovens via online channels.

Also, read: How to Become a Home Appliance Dealer? - Best 10 Tips

The market for microwave ovens in India is divided into segments based on type, capacity, end-use, distribution method, and geography. The Indian microwave oven industry is divided into three categories based on capacity: under 25 litres, 25–30 litres, and beyond 30 litres. Residential is anticipated to have rapid growth throughout the projected period based on end-use. The internet, exclusive shops, supermarkets/hypermarkets, multi-branded stores, and other segments make up the distribution channel section. The market for commercial microwave ovens in India has always been controlled by multi-brand retailers, but since the COVID-19 outbreak, internet outlets have become more well-liked.

Microwave Oven Manufacturers

there are many significant microwave oven manufacturers:

• Bajaj Electricals Ltd
• Haier Smart Home Co. Ltd.
• Godrej & Boyce Manufacturing Company Limited
• Panasonic India Pvt. Ltd.
• Whirlpool of India Ltd.
• IFB Industries Limited
• Samsung India Electronics Private Ltd.
• LG Electronics India Pvt. Ltd.

Bajaj:

This manufacturer of consumer electronics is based in Mumbai. It belongs to the Bajaj Group as a division. Its interests have expanded to cover additional technical projects as well as LPG-powered generators, fans, luminaries, appliances, and lighting. The market capitalization of the company, which is publicly listed on the stock exchange, is Rs. 14,078 crores. Bajaj microwave ovens are straightforward and simple to use and have many functions. The pre-set meals and practical design make cooking with it a breeze. Bajaj offers the greatest microwave cooking at a price that is affordable and comes in a variety of sizes.

Haier:

This home appliance and consumer electronics company is situated in Qingdao, Shandong and is among the best microwave oven manufacturers. It was established in 1984 and is a pioneer in the development of life-improving products. The Haier Group develops, produces, and markets a variety of electronic goods, including refrigerators, air conditioners, microwaves, washing machines, computers, and TVs.

Godrej Group:

This is an Indian multinational conglomerate established in 1897. The company specialises in consumer goods, furniture, security, industrial engineering, appliances, agricultural products, and real estate. The Mumbai-based company is owned and run by the Godrej family. One of our favourite discoveries when it comes to the top microwave brands is Godrej, which has more than 60 years of experience in the home appliance sector. Featuring a child lock, stainless steel frame, and cutting-edge cooking possibilities, their ovens are loaded with features. With useful microwave oven designs from Godrej, you may bake your own bread, or cake, prepare a barbecue, or kulcha.

Panasonic:

A large Japanese firm with its headquarters in Kadoma, Panasonic Corporation was formerly known as Matsushita Electric Industrial Co., Ltd. The business was founded in 1918 by Knosuke Matsushita as a manufacturer of lightbulb sockets. Founded in 1935, it swiftly diversified into a number of electrical product sectors.

Whirlpool:

This is one of the largest manufacturers and suppliers of large home equipment in India. For both local and international markets, the company principally produces and distributes small appliances, air conditioners, various microwave oven types, refrigerators, and washing machines. The world's top producer of large appliances, Whirlpool Corporation, has a subsidiary called Whirlpool India.

IFB:

This is an Indian company that produces a range of domestic gadgets under the IFB name. This company was established in 1974 in collaboration with the Swiss company Heinrich Schmid AG. The business was later called IFB Industries Ltd. In India, it has manufacturing plants in Verna and Kolkata. IFB Point, a 530-store retail chain owned by the business, exists.

Samsung:

The Yeongtong District of Suwon is home to a multinational electronics company. It is a significant producer of electrical devices worldwide. Samsung is a top producer of household and commercial electronics, as well as memory chips, integrated systems, digital media equipment, semiconductors, and other things. The microwave ovens made by the Samsung brand are among the most fashionable and effective. Convection, grill and solitary range ovens are available. Samsung's selection of microwave ovens now includes cutting-edge features including hot blast, skinny fry, and tandoor technology. The microwave ovens made by the Samsung brand are among the most fashionable and effective. Convection, grill and solitary range ovens are available. Samsung's selection of microwave oven designs now includes cutting-edge features including hot blast, skinny fry, and tandoor technology.

LG:

Koo In-hwoi started the South Korean electronics company in 1958 as GoldStar. The company was founded to make home appliances and consumer electronics for the local market after the Korean War. A subsidiary of the Seoul-based LG Corporation is LG Electronics. The worldwide consumer electronic equipment businesses have benefited greatly from it. The LG line of microwave oven types can help you whether you need to reheat up leftovers, bake cookies or cakes, thaw culinary materials, or grab a quick snack. Cooking may be easier and more fun thanks to the brand's stylish designs and cutting-edge technologies.

The Indian microwave industry is fragmented by geography into East, South, West, and North, although in terms of sales volume, the demand for microwave ovens is mostly higher in metropolitan areas.

Conclusion

Due to customers' increasing inclination to spend money on kitchen equipment, which has increased interest in microwaves, the market for microwave ovens is gradually increasing in India. Additionally, the evolving consumer lifestyle has compelled people to choose chic and practical appliances that go beyond their basic needs. A piece of popular kitchen equipment known for reheating and preparing a variety of dishes is the microwave oven. Microwaves, formerly considered to be high-end equipment, are increasingly popular among those who live away from their native lands and young people. These are essential to contemporary kitchens in Tier II and I cities with various salary scales. Due to changing family structures and lifestyles, the microwave oven industry in India has lately seen rapid expansion.

FAQs: Microwave oven

Q. Which microwave oven is the finest in India?

Ans. Some microwaves operate better than others, and not all of them are made equal. The greatest microwaves are unquestionably those made by Samsung. They provide a variety of styles that are loaded with strong characteristics. Samsung ovens are a breath of new air, offering everything from healthy steam cooking and defrosting to unique pre-set meals. They also include beautiful patterns to fit your kitchen's decor.

Q. Is cooking in a microwave healthy?

Ans. Long-term cooking of food might cause nutritional loss. In contrast to conventional stovetops, however, foods must be prepared slightly longer in the microwave, which preserves nutrients.

Q. Is a convection microwave safe for baking?

Ans. Absolutely, a convection microwave is a multipurpose kitchen tool that enables you to roast, bake, and grill meals as needed.