It's easier to start an eyewear company than most people realise. And right now, is the best possible moment to start a sunglasses manufacturing company. 40% of sales in the eyeglasses market, which is expected to reach $150 billion by 2023, are sunglasses. And because sunglasses are worn by 85% of Americans regularly, the chances of success are quite good. Within 30 days, you can start a company selling sunglasses with only a little bit of preparation. The eight steps for beginning a sunglasses company are listed below.

Learn About the Various Advantages of Wearing Sunglasses

Sunglasses may easily generate enthusiasm since they are well-known for both their aesthetic qualities and several health advantages. Sunglasses are a fantastic product to sell for a variety of reasons, one can utilise the given pointers to promote your goods:

  • Sunglasses provide eye protection against ophthalmic conditions including macular degeneration and cataracts.
  • Skin Protection: They lessen the tendency to squint and delay the appearance of wrinkles.
  • Your visual acuity may be improved using prescription sunglasses.
  • Sunglasses design/types are chic accessories that both men and women wear.

Identify The Eyewear You Want to Sell

It seems like new styles of sunglasses are being introduced daily. It is a smart idea to consider if you want to provide a variety of sunglasses or specialise in one particular style before you formally establish your company. For instance, if you like sports, you could choose to focus on selling sports goggles and sunglasses. You can also opt to market to companies and focus on selling sunglasses with practical features, like safety or polarised lenses.

Choose The Location Where You Want to Sell Your Sunglasses

When it comes to selecting a location to sell your sunglasses, the options are almost endless. In fact, because of the expansion of e-commerce, you can now sell all of your eyewear online with the assistance of a dependable seller. You should think about things like location, operating hours, and your schedule as you determine where and how to sell your eyewear. Some of the best locations to buy sunglasses are listed below:

  • Mall kiosks: If you're looking for a high-traffic site but don't want to invest in a free-standing business, mall kiosks are a fantastic alternative.
  • Flea markets: Both interior and exterior flea markets are great options, but keep in mind that buyers often anticipate receiving discounts
  • Online: Individuals who do not seek to retain a physical shop are increasingly turning to sell via their e-commerce businesses.
  • Mall setups on campuses: Nearly $1,000 is spent annually by college students on clothing and sunglasses prices.
  • Special events such as fairs: In sunny areas, county fairs, trade exhibits, and yearly business meetings are suitable venues for selling sunglasses.

Put Together a Business Strategy

For many successful company owners, a well-structured business plan is key to their success. A strong business plan will provide your eyeglasses company with an operating structure in addition to aiding in loan approval. Your business plan should not be extensive, but it should include the following essentials:

  • An executive summation
  • Describe Your New Business in Detail
  • Market Research on Sunglasses
  • An Overview of Your Company's Structure
  • Your sunglasses price
  • Your Suggested Sales Techniques
  • Your financial objectives and forecasts

Build A Good Website

For your website to succeed, you must draw in new visitors. You can scarcely afford to forgo making an investment in a quality website for your eyewear company given that 87 percent of customers start their purchasing research online. Do not give up if you lack the marketing knowledge necessary to create your website. You may contract out this job to a web development expert who will collaborate with you to create a fantastic website that performs well in search results.

Choose A Reputable Sunglasses Manufacturers

The timeliness and product quality of your suppliers directly affect your sunglasses brand’s success. Given that not all suppliers of sunglasses are made equal, it is crucial to thoroughly assess prospective wholesalers in light of the following factors:

  • Industry knowledge: Choosing a wholesaler with at least 20 years of experience can assist ensure high-quality work.
  • Attractive wholesale Prices: The supplier(s) you choose should provide discounts for large orders as well as competitive pricing.
  • Excellent Response: It's crucial to work with suppliers that promptly answer your calls, emails, and requests for urgent orders.
  • Excellent Product Craftsmanship: Look for suppliers of sunglasses with UV 400 lenses and CE certification.
  • Scalability: The vendor(s) must have the capacity to expand along with your company while still being able to satisfy your requirements.

Finding a manufacturer with all of these features may seem like a difficult task, but many businesses provide all of these features and more. You just need to look. We’ll provide a list of some of them below.

Sunglasses Manufacturers for You to Reach Out To

  • SA Optical Co.: To manufacture a broad range of eyeglass cases, optical lens-cutting machines, spectacle frames, and cleaning cloths, this sunglasses brand was established in the year 2019. Their cutting-edge manufacturing facility uses top-of-the-line technology to assemble the products in this line. These goods are also praised for their straightforward designs, superior functionality, and prolonged product life.
  • Al-Mahdi Enterprises: They are a sole proprietorship-based company that was founded in the year 2015 in Mumbai. They specialise in being the leading wholesale trader of girls' tops, women's t-shirts, and other items. Their items are highly sought after because of their excellent quality and reasonable costs. Additionally, they make sure that these items are delivered on time to their customers; as a result, they have amassed a sizable clientele in the industry.
  • T H Sunglass: The most dependable wholesale sunglasses distributor in the country has been in this business. You may have peace of mind knowing that your seller is committed to quality by choosing from a wide variety of ISO and CE-certified eyewear.
  • Fashion Passion Store: A well-known producer and distributor of a unique assortment of the finest fashion items, and all types of sunglasses and watches, they were founded in the year 2015 in Balotra. They are a private company working hard to succeed and provide the highest quality selection to esteemed customers. Their supplied clothing is created by their skilled fashion designers using the best materials and cutting-edge sewing equipment.
  • Samar Optics India: This firm, which was founded in 2017, is regarded as a reputable supplier of TR spectacle frames and metal spectacle frames, among other products. At their vendor's facility, their assortment of items is created following customer requirements. They have a staff of knowledgeable and experienced individuals that help them keep perfect supply.

Make A Marketing Strategy

The success of your company depends on the marketing strategy you choose. A new company may be promoted through a variety of methods, some of which are quick and inexpensive. When creating your marketing plan, keep in mind that you might not be willing to recruit some of the more expensive paid advertising techniques. So here are some low-cost marketing strategies that can support the success of your new company:

  • Create a blog where you provide helpful details about the eyewear you sell.
  • Create social media accounts and utilise them to share updates and promotions.
  • Make a newsletter and ask readers to sign up online.
  • On your website, highlight deals, and promotions.
  • Offer to talk at nearby health fairs on the advantages of your eyewear for your health.

Your Company Strategy Should Be Reviewed At Least Once Every Year

It's crucial to keep track of your progress toward achieving your sales objectives once your sunglass company has gained traction and to periodically reassess your business strategy. This is crucial in the first two years or so of your company. Pay close attention to your consumers' purchasing patterns, your best-selling sunglasses design/types, and the marketing tactics generating the biggest return on investment. Focus in particular going forward on the products that have generated the biggest profit margin. Update the business strategy as required accounting for significant changes to your product mix and sales expectations.


Starting a sunglass company is a fantastic opportunity to fulfill your entrepreneurial dreams. Some companies need the big bucks merely to launch, yet you can start now and have your own successful company in 30 days. You can start your sunglass business within 30 days by following the above steps.

FAQs: Sunglasses

Q. What stores do I sell sunglasses at?

Ans. Using an established platform is one of the most common methods to sell sunglasses online:

Q. Do sales of sunglasses occur year-round?

Ans. Sunglasses used to be mostly seen as a summery item, but now they are boldly a year-round necessity that can be donned all year round.

Q. How lucrative are sunglasses?

Ans. Sunglasses sales are among the most lucrative business segments in eCommerce today, and it's easy to see why: the market is open to you since sunglasses are popular right now and aren't likely to go out of style anytime soon.