Rangoli, which translates to "a variety of colors" in Sanskrit, is a centuries-old Indian art genre that originated during the pre-Aryan era. Tamil speakers will recognize this practice as kolam. Rangoli is an Indian art form that uses a kaleidoscope of colors to decorate the floor in honor of the gods and to celebrate good fortune. Rangoli is a popular art form in India, with connotations of aesthetics, optimism, and history.

Learning how to create Rangoli patterns is a mother-daughter tradition that is viewed as a good omen. Before beginning their housework, women traditionally create a Rangoli pattern at the front door, in the prayer area, in the courtyard, on the walls, and in front of the sacred plant Tulasi. It is a sacred art form that is drawn with bare fingertips and with care in the belief that doing so will protect the viewer from harm.

Rangoli making business benefits in India

Making one tonne of rangoli every day is necessary if you wish to generate 50,000 rupees per day from this venture. First, you need to find people to buy it, and then your friends, and that's how you'll acquire orders. Similarly, you need to build shopping centers, and then your friends have orders for your one-ton shopping center.

To that end, he purchased a ton of white rangoli from his local market at a cost of 1,500 rupees. A ton of Rangoli will set you around 3000 rupees if you can snag 1500 for color, water, light, energy, transport, machine, labor, etc., and you can expect to make roughly 5000 rupees on a wholesale sale.

You may earn about 5,000 rupees per day in this business if you work nonstop in this manner, selling between two and three tons of goods.

Guide to start rangoli manufacturing business in India

You have probably seen many different varieties of premade rangoli manufactured by famous rangoli manufacturers in the market. These rangoli are made by extremely successful businesspeople, and then when they are made, they sell them in the market. By purchasing a white rangoli from marketplace and combining the appropriate color in it, you can quickly start your company by producing a fresh rangoli.

1:- Conduct a Market Research

It is extremely vital for you to be familiar with the preferences of the people living in the area surrounding the market in the center of which you are considering launching your Rangoli-making company. Before establishing a business, you should obviously analyze the market in your area and become familiar with client preferences. Conducting market research is quite important if you want to generate big earnings in a short amount of time.

2:- Raw Materials

You will need the following supplies in order to produce Rangoli.

  • Rangoli with a white coloration
  • A compact device that is also known as a Rangoli Mixing Machine that is used to combine the various color fillings in rangoli patterns.
  • You may purchase a Rangoli Mixing Machine by going to the website for online buying that India Mart provides.

Also, read: 10 Best Rangoli Designs for Diwali Festival

3:- Manufacturing process

On white paper, every sorts of rangoli design available for purchase in the market; you may choose to purchase numerous patterns at affordable costs. You also have the option of making your own designs and selling them to end users if you choose to do so. You are free to use any color you wish to fill in those white designs, and the resulting rangoli will have the beautiful appearance that customers like. You won't have any trouble selling those Rangolis at retail or even wholesale after you've mastered the technique.

4:- Space for Rangoli making factory

In addition to this, you may also take a shop of your own in the heart of the market, or you can start a business in it by taking a store for rent. If you are interested in starting a Rangoli company, you can do it from the comfort of your own home if you so choose. When selecting a location, bear in mind that the ease with which customers may get in touch with you is the single most crucial factor to take into consideration.

5:- Business Registration & License

This is a type of enterprise that does not need the purchase of a license or the completion of any form of registration.

6:- Rangoli packaging

The use of a variety of colors to create rangoli results in an attractive product, but if you want to take it to the next level, you should consider using attractive packaging.

7:- Investment

This is a business that can be started with as little as five to ten thousand rupees, regardless of where you are or how tiny the location is. Colors that bring joy into our life are considered auspicious, and this applies whether we are celebrating Diwali or creating peacock rangoli at home in preparation for a wedding. People are becoming more sluggish as a result of the fact that it takes a lot of time to produce Rangoli; thus, they do not manufacture Rangoli to adorn their homes; rather, they purchase ready-made Rangoli from the market.

8:- Profit Margins

Since you are already aware of how inexpensive color and paper are, the business of manufacturing Rangoli is the one that will result in the most amount of profit with the fewest resources invested.

The place where you may make good Rangoli by buying raw materials at low costs and then selling them at good prices on the market. After investing between 4 and 5 rupees in a Rangoli, you should have no trouble fetching a price of 30, 40, 50, or even more rupees when selling it.

Even if you want to make Rangoli that is becoming more beautiful, you will only need to spend a maximum of 10 or 20 rupees to do so, and you will easily earn 100 or 200 rupees, and even even up to 500 rupees. You won't have any trouble getting an approximation of the earnings earned by this company.

9:- Marketing

Reaching out to the general public is critical, irrespective of the kind of the company in question. How will the product become well-known and lucrative if it does not reach the consumers before a certain time? As a result, giving marketing the attention it deserves is of the utmost significance for this, as it will enable you to increase your profits by promoting your company to speakers.

A person who has perfected the technique of producing flower rangoli may simply start a company while sitting in the comfort of their own home and can also make it renowned in just a few short days. This is because rangoli making is considered to be a form of art. When you have achieved a certain level of notoriety, it is not difficult to turn a profit from this line of work.


The commercial possibility, much like the design and color palette, is wide open for your creative interpretation and participation. Using this type of art, you will almost certainly be able to discover a number of strategies that will make your life less stressful and more pleasant.

The most recent trend in interior design is to decorate with ready-made things. Rangolis made of acrylic, glass, wooden, lighting, and battery-operated components, as well as rangolis made of plastic, metallic, floating, and stenciled components, are among the most popular forms.

Although these are not as calming as the conventional type of art, they are beautiful additions to the front door of the home and bring luck and wealth to the family. Consumers in the modern day prefer to pay money to have their wants met rather than waste time by attempting to do it themselves. Because of this, merchants and artists will have a fantastic opportunity to create a life for themselves.

FAQs: Rangoli

Q. What is the tradition of rangoli?

Ans. The Hindu festival of lights, Deepavali, is one occasion where Diwali rangoli is widely used. Rangoli has its roots in India, where it has been used for hundreds of years to decorate the entrances of homes and temples. The rangoli is a symbol of a home's joy, optimism, and energy, and it is used to welcome Lakshmi, the Hindu goddess of prosperity.

Q. What powder is used for rangoli?

Ans. Originally from India, rangoli is the skill of making intricate designs with powdered materials like dried rice flour, lime stone, red ochre, quartz powder, flower petals, coloured sand, and coloured pebbles on the floor or a flat surface.

Q. How many types of rangoli are there?

Ans. There are two types of Rangoli:

  • Form: In India, the most common shapes used to create rangoli are circles, cones, and lines.
  • Ornamental: The pictures of birds, animals, trees, petals, flowers, and deities are common in ornamental rangoli. In the middle, you'll typically find a conch, Swastika, moon, or sun. Two parallel lines are drawn, and then two curved lines are placed in the centre of these lines to create the appearance of a serpent pair.

Q. Where do you place rangoli?

Ans.  Rangoli is an ancient Indian art form that is typically used to decorate the floor or the entryway to dwellings. Its purpose is to greet visitors and provide good fortune to the home and its inhabitants.