The allure of traditional Banarasi weaving endures for all time. From their eye-catching colors and patterns to the many materials they come in, the selections are nearly endless. Several labels are modernizing the Banarasi saree and bringing it into the 21st century. These brands are putting Banarasi sarees at the forefront with their contemporary patterns and designs.
The famous brocade saree originated in Banaras. Weavers are still living and working in their old homes and using their handlooms in the Banarasi sarees weaving hamlet. Architecture serves as a source of inspiration for many of the designs and motifs used in these products. Almost a quarter of Banaras's residents (approximately 110,000) are weavers, who have been in the city for at least three centuries. Banarasi saree flourished under the patronage of European and Indian monarchies, integrating Islamic and Hindu mythologies in the process.
India's Top 4 Banarasi Saree Brands
1. Tilfi
Tilfi was founded in 2016 and aims to honor the past while keeping up with today's discriminating customers. Their Banarasi sarees are heirlooms in every sense of the word. But, their contemporary version of tradition is what sets them apart from the rest. Design is at the center of many of their projects. With their Kashi saree, which would be motivated by the Ghats, for example for their dyeing methods, they have tie-and-dye techniques, shibori, and hand-painted motifs in their repertoire. These Banarasi sarees are made by one of the more attractive brands in the industry.
2. Via East
Via East is a company founded by Deeksha Sharma, a NIFT alumna, that features a wide range of banarasi sarees, including the Banarasi. Even though its goods are founded in centuries-old Indian workmanship, it is a modern Indian label. saree and blouse color schemes are what make the brand stand out – visit their website for more examples.
3. Shanti Banaras
Shanti Banaras, under the leadership of Amrit Shah, is a one-stop-shop shop for Banarasi fabric enthusiasts. They're known for their beautiful sarees, lehengas, and ethnic wear. The majority of their work involves design elements (think Resham geometrical). When the shuttle is only pressed to half strength and several wefts are put through at once, the result is an effect similar to sketching on the saree.
4. Kshitij Jalori
Is your Banarasi looking a little dull? If so, you're in luck. Kshitij Jalori, an acclaimed textile designer, may have some answers. You can get a sense of his perspective on classic weaves by looking at his Facebook page; there are sarees, tunics, gowns, jackets, smart pantsuits, and more. While many other Banarasi designers stick to the tried-and-true patterns and colors, Jalori's interpretation of the classic Banarasi uses genuine gold and silver along with art-deco-inspired designs and colors.
Top 7 Banarasi Saree manufacturers in India
Manufactures |
Location |
Hamna silk |
Madanpura, Varanasi |
Shamim Ahmed and Sons |
Bunker Colony, Varanasi |
Ayan silk sarees |
Lebor Choraha, Varanasi |
Heena Fabrics |
Selputtri, Varanasi |
SAfa Sarees |
Varanasi, Uttar Pradesh |
Huzaifa silk sarees |
Bunker Colony, Varanasi |
Shades Of Benares |
Varanasi, Uttar Pradesh |
Look at 5 Best Online Banarasi Saree Marketplaces in India
Have trouble deciding which e-commerce platform is best for your business? Here are the top five strategies for manufacturers banarasi silk saree internet in a brief overview. In addition to increasing their profits, entrepreneurs have built a strong customer base by utilizing the smart technique of selling sarees through multiple channels.
Tips for starting an online saree business can be found here:
1. With Meesho, an online business
Wholesalers and manufacturers sell their goods straight to resellers, who then mark prices up to reflect their profit margin. Social media platforms like WhatsApp, Twitter, Insta, and others are used by distributors to contact clients.
In general, the majority of these merchants are housewives and teenagers who seem to have a large networking site in their neighborhood. As a result, their expertise depends on getting to know the preferences of its WhatsApp and social media network customers.
Meesho also handles the shipment from the maker to the customer directly as part of its no-inventory approach (also known as a dropdown model). Sarees can be sold at a profit if you add margins to the manufacturer's price.
Facebook, Twitter, Pinterest, and Tumblr
Games like GlowRoad, Shop101, Milmila, and SimSim are all free to play.
2. Use Social Media Websites to Promote Sarees for Sale
Facebook, Whatsapp, Linkedin, Tumblr, and Facebook are among the most Facebook and Twitter. There is no limit to what they can be used for.
Established a payment option for your customers and make use of the social media networks these websites provide to boost your company's sales. You may also sell your products on the function and overall social media sites:
Among the most popular social media platforms are:
To sell wedding banarasi saree directly from your company's Fb page, you can set up a Facebook Store, which allows you to link your e-commerce site to Facebook. If you use Facebook advertisements as part of this plan, this is a terrific approach to boost sales.
3. Unlike Amazon and Flipkart, as well as Myntra and other e-commerce sites
And over half of all purchases are made on one of the main e-commerce sites such as Amazon.com, Flipkart.com, Myntra, Ajio, or another. Garment eCommerce clients are anticipated to spend anywhere from Rs.5000 to Rs10,000 on orders per year.
Inventory systems and logistics partnerships are available on most of these large e-commerce platforms. It's simple and safe to shop on these e-commerce sites. These websites offer tutorials and guides on how to make more money using their services. Sites like these often charge a 30-40% fee on each sale as compensation for the services they provide and the customers they attract.
Here are a few comparable online markets where you can begin your seller career:
eBay, Flipkart, Snapdeal, Myntra, Paytm, Limeroad, ShopClues, etc.
The Facebook Marketplace, a tool that functions more like a classified site with a focus on local businesses, is also available on the social network.
4. On your Site, you may sell sarees online
To contact clients on the internet, you can create your e-commerce website. Ecommerce solutions like Bigcommerce, Shopify, Magenta, and Wix can be used to help you establish your online store. Your profit margin is increased because you are not required to split a portion of your revenue with the site or platform.
An outside programmer may get your site up and running far faster than a full-time employee because they work on it on a project-by-project basis.
In addition, having your website can help you build a stronger brand and interact with your customers.
5. Gocoop is an example of a specialized community
These platforms cater to the different interests of their users by offering a variety of niches. One of the most popular marketplaces for handlooms is Gocoop. As a result, they connect the artists of the globe to the consumers who buy their products.
In addition, there's Craftsvilla, an online shop that specializes in ethnic fashion items as well as cosmetic goods and handmade home decor.
More target customers would be attracted to smaller e-commerce sites, as opposed to a more general audience on larger e-commerce systems.
Reasons to believe in the online Banarasi Saree bazaar managed to catch on
If you're a weaver, selling silk sarees internet can be a nerve-wracking affair. A few years into his e-business endeavors, Mohammed Aslam discovered this tough lesson. Consignment of Banarasi sarees worth Rs 30,000 that Prime Minister Narendra Modi's Banaras district weavers sent to a Mumbai customer eventually came with its content changed with low-quality imitations.
Aslam's colleague’s weavers, who were also involved in the project, had the same reaction. Rogue and picky buyers reap the benefits of an online purchase clause that permits them to return things to the vendor within seven days if they are not satisfied, causing many to see their sarees returned regularly or worse, used and returned.
A majority of the time banarasi saree online are rejected because the color and design they saw on the internet when ordering aren't identical, according to the chairman of Ujala Silk Weavers, a cooperative organization with 30-35 handloom weavers Aslam.
Calculate how much it will cost to start the company
A startup's ability to estimate the cost of starting a saree business will be useful in the long run, as all businesses require cash. A business's ongoing expenses must be calculated after the initial start-up costs have been determined. It can cover things like employee wages, power costs, rent, and the cost of restocking goods, among other things. The results of this exercise would reveal the business's financial viability in light of the startup's financial resources.
Conclusion
Getting the word out about your items using WhatsApp is also a common approach. To get the business up and running, tell all of your neighborhood friends and family about it. Create a WhatsApp group for people who are engaged in your items and post updates about them frequently. The saree company on Whatsapp has a high rate of success and rapid spread. Another way to reach people interested in sarees such as small merchants, producers, and distributors is through Facebook groups. You'll succeed in your endeavors if you can grasp the nuances of this market.
FAQs: Banarasi Saree
Q. How much will a Banarasi saree cost in India?
Ans. A well-thought-out saree business strategy should include a price chart that takes into account factors like quality, supply, and shipping costs. Banarasi Sarees can range in price from 2000 to 10,000 rupees. Designers in India, on the other hand, start at around 50,000 rupees and can go up to a whopping 4 to 5 lakhs.
Q. Which Indian saree is the most popular?
Ans. All around India, Banarasi silk sarees are adored and revered for their beauty and craftsmanship. Banarasi sarees are a popular special occasion purchase for many women.
Q. What Steps Do You Need To Take to Selling Banarasi Saree online?
- Become familiar with the workings of the online saree market
- Determine Who Your Customers Are.
- Possess the Necessary Information About the Online Saree Business
- A Device with Strong Internet Access Is Essential.
- Manufacturers' Information
Q. Is selling Banarasi sarees online a lucrative business?
Ans. Compared to opening a brick-and-mortar store, starting an online saree boutique is far more profitable. The reason behind this is that internet saree businesses demand less capital and don't care if profit margins on lower-priced sarees aren't high. Although the business of selling designer sarees online is successful, the profit margins on these sarees are rather high as well.
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