The human hair industry is a flourishing market, as human hair is preferred over synthetic blends for making extensions, braids, wigs, and hairpieces. The demand for human hair has been increasing and leading the way in production as well as export.
This significant growth has made India, the world's largest exporter of human hair. According to Statista, the export value of human hair has increased to 607.8 million U.S. dollars in fiscal year 2023. This remarkable growth has opened the gateway to golden opportunities for wig manufacturers and exporters of human hair.
It is a lucrative market with immense potential that can be a profitable venture for hair wig suppliers and manufacturers who are looking to start hair wig businesses in India.
But how do you entwine your way into the wig market and get huge success, leaving your competition in knots?
If you are aiming to set off on a path towards a prosperous venture in the wig business in India, follow the given below steps. They help you navigate through the intricacies of the hair wig industry:
Conducting Market Research: Market research to identify the target audience and understand their preferences is the key to success. Hair wig dealers in India should look into the competition, both online and offline, to find out the potential demand for wigs.
Make a Business Plan: Design a comprehensive business plan for making the venture successful. Outline the business needs, marketing plans, wig prices, and financial projections to differentiate your wig business from competitors. Hair Wigs Suppliers should define the unique selling proposition (USP) of their business, considering different factors such as sourcing, branding, customer service, after-sales support, etc.
Set Up A Hair Wig Manufacturing Unit Or Store: Establish a modern infrastructural base for manufacturing and exporting human hair wigs in an effective manner. The unitsshould have advanced machines for processing, cleaning, trimming, washing, and other processes. In addition, you should also have a well-managed
warehousing and packaging unit to store and pack the wigs professionally.
Legal Requirements:Register the business as a partnership, sole proprietorship, or private limited company according to the business goals or preferences. Hair wig dealers in India should get the necessary licences and permits, such as the Shops and Establishments Act, GST registration, etc., to ensure they fulfillall legal obligations.
Supplier Sourcing: Finding reliable hair wig suppliers is a crucial step to take for attaining huge success in the market. You can compare different domestic and international-based hair wig manufacturers on the basis of price, quality, production methods, and other factors to choose the best. You should also request samples to evaluate their quality standards and sustainable manufacturing practises.
Establish a Well-Connected Supply Chain and Inventory Management: For ensuring a consistent supply of wigs and managing stock levels, hair wig suppliers should have an efficient supply chain. With an effective inventory management system, you can easily manage the stock for quick and speedy delivery of the wigs to any part of the globe.
Pricing and Profit Margins: Determine the right pricing strategy for your natural hair wigs business. Hair wig manufacturers should consider different factors such as production costs, target customers, market competition, etc. to maintain healthy profit margins.
Create a Strong Online Presence: In today's digital age, having an e-commerce website to boost the business is a must. You should highlight the features of each wig, develop engaging content, and leverage social media platforms to reach a wider audience. Moreover, you can also connect with potential customers through influencer collaborations and targeted advertisements.
Marketing and Promotion: You must create a strategic marketing plan to drive sales for the wig business. The mixed use of online and offline marketing channels can enhance the wig business in India. You can use different methods such as social media advertising, search engine optimisation (SEO), collaborations with beauty salons, content marketing, etc. to reach the target audience. Besides this, you can also participate in fashion shows or trade shows to increase brand visibility.
FAQs: Hair wigs
Q. What are hair wigs, and what are they used for?
Ans. Hair wigs are artificial hairpieces made from human hair or synthetic fibres to cover the scalp. Throughout the centuries, they have been used in the following applications:
Fashion: Wigs are widely used by celebrities, models, and others who want to change the length, texture, hair colour, and look of their natural hair without making permanent alterations.
Hair Loss: Wigs are worn by individuals experiencing hair loss due to varied medical conditions such as alopecia, chemotherapy treatments, or other genetic factors.
Thinning Hair: Individuals with thinning hair use wigs to provide coverage and enhance the thickness of the hair.
Cosplay: Cosplayers use wigs to accurately portray fictional characters for entertainment and theatrical purposes.
Cultural and Religious Purposes: Wigs are also used by individuals for cultural or religious reasons.
Q. What are the different types of wigs available?
Ans. Human Hair Wigs: These wigs are designed using real human hair to offer a realistic appearance. They can be coloured like your own hair.
Synthetic Hair Wigs: Synthetic hair wigs are developed using synthetic fibres in a wide range of styles and colours. They are more affordable than human-hair wigs but less versatile in terms of heat styling.
Lace Front Wigs: Lace front wigs come with a sheer lace panel at the front to create a natural hairline.
Full Lace Wigs: Full lace wigs are designed with lace to cover the entire scalp area and provide a natural look.
Monofilament Wigs: Monofilament wigs are thin and breathable wigs that
create the look of a natural scalp. This is one of the perfect options for those who have sensitive scalps.
Hand-Tied Wigs: Individual strands of hand-tied wigs are hand-knotted onto the wig cap to create a natural look and ensure greater hair movement.
Heat-Friendly Synthetic Wigs: Heat-resistant fibres are used for making heat-friendly synthetic wigs so that they can withstand styling tools such as straighteners and curling irons.
African American Wigs: These wigs are made from human hair or high-quality synthetic fibres to give the look of natural African American hair. They are available in different styles, such as braids, afros, twists, curls, etc.
Costume Wigs: Costume wigs are specifically designed for costume, entertainment, and theatrical purposes. They can be made of synthetic fibres or human hair. As per the desired look, they can be availed in vibrant colours, unique cuts, and styles.
Q. How do I choose the right wig for me?
Ans. Find out the right wig type: You should decide whether you need a synthetic wig or a human-hair wig. Synthetic wigs are affordable and maintenance-free. On the other hand, human hair wigs look like natural hair; hence, they can be styled like your own hair.
Prioritise your needs: You should know your purpose for wearing a wig. If you are wearing it for specific occasions, you can go for a durable wig, while if you are looking for it due to some medical reasons, choose the one with high breathability and comfort.
Select the right wig cap, construction, length, style, and colour: From full lace, basic cap, lace front, to monofilament, a vast range of wigs is available to choose from. Every wig comes with its own advantages and benefits, such as lace-front wigs, which have a natural-looking hairline, while monofilament caps give a realistic scalp appearance. In addition, select the length, style, and colour of the wig wisely to complement your skin tone, face shape, eye colour, and personal style.
Research and Read reviews: Before buying a wig, do some research on the market and read customer reviews of the wig brand.
Q. How do I clean and maintain a hair wig?
Ans. Proper cleaning and maintenance of a hair wig are inevitable to ensure its long lifespan. Synthetic wigs should be washed after 6–8 wears, and human hair wigs should be washed after 2 wears. Following are the steps to clean and maintain your hair wig:
Brushing: Gently brush the wig from the ends before washing it using a wide-toothed comb to remove the tangles or knots.
Washing: Use a sulphate-free, mild shampoo and conditioner for washing the wig. Immerse the wig in lukewarm water and swish it for a few minutes. Never rub or twist the wig, as this may lead to tangling.
Rinsing: Cool water should be used to rinse the wig and remove the shampoo. You must gently squeeze the wig to avoid any twisting or tangling.
Conditioning and Drying: Apply a small amount of conditioner to the wet wig and rinse thoroughly with cool water after leaving for a few minutes. Then, dry the wig after gently patting it with a towel. Put it on a wig stand to air dry naturally. You should not rub, wring, or blow dry it, as they can cause damage to the wig fibres.
Storage: You can use a stand or a storage bag to keep the wig protected against dust and dirt. It should also be kept away from direct sunlight, moisture, or heat sources.
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