Charting India’s B2B Landscape: A Love Affair with Products in Procurement
TradeIndia.com, one of the leading B2B marketplace is committed to connect businesses globally.
Taking you through, The Year in Review report, that captures an analysis of global contributions and market trends over the past twelve months. The report helps us understand the user preferences and how they vary with different zones of the year. We also look at top cities, states, and countries that contributed to maximum demand for B2B categories.
Top searched keyword in 2023 on TradeIndia.com
Focusing on the search terms people are using, the top keywords for 2023 give a clear picture of the types of products people are searching for on our platform:
- Men t-shirts
- mustard oil is produced
- Cashew nuts
- Basmati rice cereal
- Ladies kurtis and men's jeans
- Wheat flour products
- TMT bar
- LED bulbs
- Mix Namkeen
- Tor Dal and Sugar
Most Searched Product Categories of 2023 on TradeIndia.com
- Home
- Spice & Seasonings
- Rice
- Edible Oils & Fats
- Livestock
- Fresh Vegetables
- T-shirts
- Bottles
- Kurtis & Jeans
- Sweets & Namkeen
Quick Highlights:
- From apparel to home essentials and more, the top categories for TradeIndia display a wide range of products.
- The increased demand for rice can be attributed to it being a staple food, especially in the Asian countries.
- The expanding market for furniture, decor, and home essentials highlights the continued demand for home furnishings in 2023. Retailers are poised to take advantage of this for a range of essential home furnishings and help heat up the home furnishings market.
- The trend of the organized retail sector in India has provided a reliable means of sourcing animal products.
We have seen that since the beginning of the year, consumer preferences were driven by necessity and convenience, revealing demand for household goods, spices, condiments, edible oils, and superfats.
Here are more interesting trends :
- Notably, there is a discernible trend indicating that retailers are increasingly trying to buy different branded products, indicating an increased market demand for 'confectionery and name-cakes' and 'cookies and bisket'.
- Going into the second quarter of 2023, ie. With April and June, interest in categories such as Home, Spices & Seasonings, and Rice continued, indicating continued demand for household staples.
- Fashion trends like t-shirts, jeans, and kurtis in April-June’23 mark a shift towards summer fashion. It is likely that retailers purchased winter-themed collections to match the strong demand for fashionable and weather-appropriate clothing.
- The addition of livestock and farm machinery highlights how agricultural activities can focus during the growing season.
- As the year draws to a close, categories like Home, Spice, and seasonings and Rice continue to make a name for themselves.
- The inclusion of television in the fourth quarter, ie. October – November - December, means there may be an increase in purchases of electronics and entertainment products, possibly influenced by the festive season and year-end sales
These quarterly trends reflect dynamic changes in user preferences, corresponding to seasonal patterns and changing consumer needs throughout the year.
Digital Surge in Tier 3 & 4 Cities on TradeIndia.com
The increased digital presence is evident, especially in tier-3 and tier-4 cities, as there are a number of businesses that adopt TradeIndia.
Top 20 cities with maximum traffic on TradeIndia
- Bengaluru
- Kolkata
- Hyderabad
- Delhi
- Chennai
- Mumbai
- Ahmedabad
- Pune
- Guwahati
- Coimbatore
- Ludhiana
- Noida
- Patna
- Bhubaneshwar
- Jaipur
- Lucknow
- Surat
- Kochi
- Indore
- Nagpur
The increasing trend of suburbs becoming more digital can also be seen as traffic to suburbs increases.
Top states contributing for B2B product demand
Here are the top countries that will stand out as major destinations for B2B product sourcing & trading on TradeIndia.com by 2023:
- Delhi
- Maharashtra
- Uttar Pradesh
- Gujarat
- Tamil Nadu
- Rajasthan
- West Bengal
- Karnataka
- Bihar
- Madhya Pradesh
Key countries driving B2B demand on TradeIndia.com by 2023
While India leads the peak demand, the following countries are emerging as key leaders in B2B demand.
- Bangladesh
- UAE
- Nepal
- Sri Lanka
- Great Britain
- China
- Malaysia
- South Africa
As we complete this enlightening journey at the highest level of growth in 2023, TradeIndia.com is committed to connecting businesses and is constantly evolving to meet the diverse needs of the vibrant community.