Sitaram Traders

Between bright yellows and not so subtle pastels; between radical and conservative; between geometric and floral somewhere between the 70s and 80s Royale Touche was born. It was the turn of decade. It was 1978 to be precise when 4 brothers Ashwin Patel, Arvind Patel, Dinesh Patel and Jitendra Patel caught on to the entrepreneurial wind that was, at the time, blowing through Gujarat. Their enterprise of choice: Laminates that would change the way India looked at laminates. This technicoloured dream was first established in Wadhwan City with Royale Touchea s first manufacturing unit. And when the machine started rolling, they made the countrya s first luxury laminates. Suddenly the laminate was no longer just an economical, hard-wearing background. The brothers created laminates that had texture, unparalleled designs and most importantly; character. It was a start-up build on two simple rules: 1. Ever- changing designs and never- changing quality 2. A Royale customer is to be treated like Royalty Newness gives people something to look forwards to. It makes environment and life more enjoyable, liveable. Each new day at Royale Touche brought with its new ideas and designs. Developing and delivering breakthrough products became the way of life at Royale Touche. Gradually Royale carved a niche for itself as one of the most premium laminate brands in the country with the widest range in the category and quality that was second to none.