Floor Stand Display Units

Floor stand or stand-alone display (FSDU, storage rack, floor display) is used in physical retail environments to hold products that the consumer can purchase from. All stores, especially supermarkets, are likely to display these marketing communications materials provided by the manufacturer of the products. They should be part of every trader's mix. Since this is a completely self-contained device, it can be disruptively placed anywhere in the store, preferably in the busiest areas on shoppers' shipping paths. Or it's used in key areas, like near the checkout, to woo customers for a last chance to buy latent, indulgent, or rewarding. As a stand-alone device, it's more likely to grab the attention of consumers, who prefer the brands they discovered first. This is what makes floor displays great! Consumers are much more likely to buy a product that comes out of them rather than something that sits among other products in the middle of the monotonous shelf.