Mrida Associates LLP

Mridaa in Sanskrit means a Soila , which in a single word encapsulates what we stand for. We work at the ground level, close to the soil. Our efforts mobilize the base of the pyramid a our core customers. Our product offerings emanate from the soil. As the saying goes, a We come from the soil. And we will ultimately go back to it.a Mrida as a business is inspired by the soil.a a Our Vision is to promote vibrant business organizations that spread happiness, good cheer, and well-being, as they empower and uplift society at large. Each Mrida business is designed to benefit all stakeholders, from small and marginal farmers, rural artisans and womenfolk, to the consumers of our all-natural, healthy products and buyers of our handicrafts. Although we work at the base of the pyramid, we dream big and aim high. India is our base, but our ultimate objective is to become a global entity. Our business models are as scalable as they are financially viable. At Mrida, we have embarked on a journeya one we believe must be as enjoyable as the destination itself.