Automotive Sector Research

BDB has assisted in the expansion of existing businesses in setting up new projects, in acquisitions, in evaluating auto markets and brand equity. BDB has measured and monitored customer satisfaction, conducted pre & post launch studies as well as determined optimum specifications for new vehicles. Studies dealing with demand potential, market share analysis, quantifying organized, unorganized and spurious markets, buying behavior, product testing, customer - dealer expectation measurement, focus group discussions, market entry strategy and segmentation analysis are all in BDB's portfolio of services. BDB's unparalleled experience in the automobile sector includes consulting assignments in every field of motorized vehicles, be it regular two wheelers or passenger cars, light commercial vehicles, heavy vehicles, special purpose vehicles or even off highway equipment like excavators and dumpers.