In today’s fast-paced business environment, I firmly believe that digital marketing has become essential for the growth of Micro, Small, and Medium Enterprises (MSMEs) in our country, just as it is globally. India has a vast and dynamic digital landscape that offers incredible opportunities for businesses to scale taking into consideration the fact there are over 900 million internet users in the country.

Traditionally, Indian MSMEs have always faced challenges in reaching out to their targeted audience. Budget constraints, lack of resources and local narrow presence have made it difficult for them to compete with large organisations. However, digital marketing enables them to reach out to their targeted audience not only locally but globally. There are different cost-effective marketing strategies like social media marketing, email marketing, paid marketing that can help small businesses in expanding their client base and reach out to a larger audience easily - without breaking the bank.

Key advantages that digital marketing platforms offer is that the businesses can precisely target users based on demographics, location, interest and behaviours and can reach out to their targeted audiences who are actually interested in their products / services and are searching for them. These efforts are most likely to convert into paying customers and help optimise the overall return on investment (ROI). Moreover, with campaigns like remarketing, MSMEs can retarget users who have previously visited their website or have shown interest in their product or services.