We are a social venture working to promote Indian handicrafts and handloom across the globe. We have the artisan base of around 9000 in 22 different states in India. These five letters bring to mind a vibrant confluence of colors, traditions and creative expression. India isnÃ¢ÂÂt just a country, it is an emotion of belonging, and of pride in an ancient culture that has taken many forms across the country. With the advent of urbanization, however, only a shadow of our glorious past has survived our traditional art is fighting to stay alive and is at a risk of being plunged into darkness. But, being the emotion that is, it could not be suppressed for too long. This poignant emotional connect gave birth to an idea that sparked the name, meaning in Hindi. We are a young team of artists, designers, poets, photographers, engineers and social workers, who are passionate towards reviving the traditional creative art forms of India. We merge the artistic skills and talents of artisans with modern marketing techniques thus making these valuable crafts accessible to all. More importantly, we source our products directly from the artisans, skipping the middleman who pockets huge margins for himself. Through this, we hope to give these talented artisans and creators the respect and rewards that they rightfully deserve. With our we hope to bring light into the lives of artisans across the country.