Hotel And Loyalty Cards

Loyalty cards take membership cards to a whole new level. One of the fastest growing segments of the plastic card industry, they add value to belonging. They entitle cardholders to special privileges, discounts, or incentives - all designed to retain current customers and attract new ones.

Retailers reap the rewards. The card continuously markets the business to those who use it and those who see it. It's a billboard in a wallet. It can also be a valuable data-gathering tool that enables retailers to enhance customer service based on actual shopping habits. Some cards debit customers' checking accounts, eliminating the need to process checks - and reducing bounced and fraudulent checks through real-time fraud verification. Card thickness ranges from 10 mil to 30 mil.