India Mixer, Juicer & Grinder Market Overview, 2023

The recent research on Indian Mixer, Juicer, and Grinder Market Outlook, 2026, offers market insights via market size in terms of volume and value, as well as share price by region, category, sales channel, and company. There are different mixer grinder types such as juicer extractors, blenders, juicers, food processors, choppers, hand mixers, and other food preparation appliances available in India.

The juicer mixer grinder market is predicted to grow over the projected time frame, even though mixer grinders and juicers have a large volume market among food preparation appliances.

About mixer grinders

The most popular product in India is the mixer grinder and it is predicted to grow to a value of INR 7500 Cr within the end of the anticipated time. Although Indian customers were once exclusively accustomed to mixer grinders and other food preparation appliances such as juicer mixer grinders and juice extractors are gaining popularity and expanding their market share. This will boost the market's growth, which is expected to rise at a CAGR of 7.00 percent. The ever-growing fitness and wellness trend among youngsters necessitates the inclusion of fruit juice products in their diet, which presents a huge opportunity for the development of juice extractors in India. With lifestyle diseases and disorders such as hypertension and diabetes on the rise in the country, an increasing number of young people are turning to homemade alternatives. The rise of juice extractors/juicers is primarily focused on urbanised India.

The growth rate

The incorporation of a modernized lifestyle and increased brand awareness among Indian customers are presently driving the Juice Extractor/Juicer market to a quick growth rate of 17 percent value CAGR during the anticipated period. Some of the main brands in the market include Bajaj, Preethi, Philips, Butterfly, Maharaja, and Kenstar. The market is divided into three primary divisions: Up to 549W, 550W to 749W, 750W, and more. The Up to 549W segment leads the market in terms of both value and volume. The previous generation has more expendable income and a desire to splurge or try to trade for more luxury brands, but the vast scale of the younger generation and their basic need for the essential items, health consciousness, increasing knowledge of health, and rising fear of diseases is what drives the juice extractor category forward.

Raising juice consumption

Increased consumer awareness of their healthcare and well-being, particularly among millennials, is a primary motivator for them to raise their juice consumption.

Greater awareness, combined with innovative products, will be the primary factors driving the growth of juice extractors over the projection period. These goods have maintained an interest in developed nations due to the growing awareness, while adoption in emerging regions is progressively expanding due to reasons such as higher expendable cash, improved living conditions, and increased health awareness. With far more than 30% of the marketplace each, both the North and Southern parts of India are the market leaders. Other areas are projected to see increasing economic growth in the future years as personal income rises. Chennai, Bangalore, and Hyderabad are the most populous cities in the southern area, but Kolkata, Mumbai, Delhi, and are rapidly catching up.

Demand of juice extractors

Juice extractors are in high demand among millennials, resulting in strong sales. Millennials were the only generational cohort with a sales gain compared to past years, even though older people are the main customers and account for less in juice extractor sales.

Now let’s look at some of the best mixer grinder manufacturers in India

1- Bajaj Electricals Limited:  

They are one of the leading mixer grinder manufacturers. The company is dispersed across the country, with 20 branch locations and roughly 500 customer service centres. Producing trademarks like Morphy Richards and Nirlep, they also have a foothold in the premium home appliance and cookware markets. To expand its Indian and international footprints, Bajaj Electricals Limited worked with reputable brands from around the globe to provide the consumers with the finest available services. For Luminaires, BEL has marketing agreements with Delta Controls of Canada, Securiton of Switzerland, Magnum Energy of the United States for Wired and Wireless Sensors, Greystone of Canada, DiUSA and Midea of China for Fans, and Morphy Richards of the United Kingdom for Appliances.

2- Crompton Greaves Consumer Electronic Limited:

With a 90-year brand pedigree, we are one of India's largest consumer companies. This company is an independent firm under experienced professionals who manages the company with two business segments: lighting and electrical consumer durables, as of February 2016. In India and certain export markets, Crompton Greaves Consumer Electronic Limited sells our products under the "Crompton" brand name. As of March 31st, 2021, they have a revenue of about 47.50 bn Rs. Their company has employees of over 1800 people.

3- LG Electronics India Pvt. Ltd.:

LG Electronics India Pvt. Ltd. was founded in India in January 1997 as a fully owned subsidiary of LG Electronics, South Korea. It is a dominant brand in the fields of electronics products, home appliances, IT hardware, and mobile communications. With technology and creativity, they translate their customers' imagination into a push to conventional limits. LG Electronics India Pvt. Ltd. also is one of the biggest mixer grinder manufacturers in India. It empowers clients to be freer through creative and accessible technology solutions, allowing them to maximize their goals and enjoy life.

4- Panasonic:

Panasonic has just recognized the country as a major hub to boost growth and make broader inroads into the fast-emerging economies of Asia, the Middle East, and Western Europe. Launching in India, the company hopes to develop an understanding to address Indian consumers and then export that knowledge to growing markets. India is the sixth vital zone, and it will look after the SAARC countries, as well as Asia, Africa, and the Middle East. Panasonic will invest vigorously and effectively in market research and product creation and will use its in-house open application system to hire the best of worldwide talent in sectors such as water, remote access, energy, and food.

5- Samsung India Electronics:

Through its expanding product offering, Samsung India Electronics strives to keep its consumers connected. Kitchen Appliances such as mixer grinders and juicers are just some of the very few products that they deal with. They also have a wide variety of products such as plasma televisions, DVD players, personal computers, colour monitors, digital cameras, LCD panels, and computer peripherals are among the products it develops and manufactures. The company, which is situated in New Delhi, also manufactures and sells electronics such as DRAMs, SRAMs, and flash memory. Samsung India manufactures a variety of communications devices, including wireless phones and networking switches. Consumers, corporations, schools, and government agencies are among the company's key customers. The business was founded in 1995.

6- Havells India Limited:

Havells India Limited is a prominent electrical distribution equipment manufacturer and a prominent Fast Moving (Fast Moving Electrical Goods) with a strong global presence. Havells has an admirable market share in a wide range of products, including Cables & Wires, Motors, Industrial and Domestic Circuit Protection Devices, Modular Switches, Fans, Air Conditioners, Home Appliances, Power Capacitors, Electric Water Heaters, and Luminaires for Domestic, Commercial, and Industrial Use. They’re also one of the leading sellers of different mixer grinder types in India.

7- Whirlpool of India Ltd:

Whirlpool of India Ltd, a division of Whirlpool Corporation, is dedicated to becoming the finest international laundry and kitchen brand, always striving to make life better at home. They are one of the 's leading manufacturers and marketers of essential household appliances and kitchen appliances, with our headquarters in Faridabad, Pondicherry, Gurugram, and Pune are the company's three manufacturing plants. Each production facility is built to allow for future development and expansion while maintaining effectiveness and cutting-edge procedures. Whirlpool of India Ltd is present across numerous categories in India and the Indian subcontinent, with a plethora of products spanning from washing machines and refrigerators to air conditioners and kitchen appliances, and they have over 110 years of global knowledge.

Conclusion

The lowest mixer grinder price in India can start from approximately 1000 Indian rupees. Furthermore, the entry of independently owned and operated food businesses is a key driver predicted to boost market growth throughout the projection period.

FAQ’s: Mixer Grinders

Q. Is it possible to utilize a mixer grinder as a juicer?

Ans. A mixer juicer grinder combination performs the functions of juicing, mixing, blending and grinding in one piece of equipment. It's a mixer grinder with the added benefit of being able to juice. The equipment boasts a powerful motor that can handle all your preparation requirements. Juicer mixer grinders often come with three jars.

Q. Is it possible to ground fruits in a mixer grinder?

Ans. A mixer grinder is indeed an excellent kitchen tool for whipping up delectable smoothies in a matter of minutes. Using ultra-frozen fruits in your blender, on the other hand, may result in chunks in your smoothie. Furthermore, it has the potential to reduce the efficacy of the mixer grinder by harming the blades.

Q. Is it better to buy a food processor or a mixer grinder?

Ans. If you want to prepare, crush chutneys, make milkshakes, or prepare the batter, a mixer juicer grinder is a way to go. Because a food processor isn't built to handle liquids, you'll wind up with a sloppy kitchen counter and juice all over your walls and tiles.