National Institute of Design (NID) Ahmedabad, in another of its innovative and enterprising endeavour has tied up with the Jharkhand Government to e-market its indigenous products.

NID, an institute recognised by the ministry of science and technology and industrial research organisation, will help the state in hosting the e-marketing site.

The institute is internationally acclaimed as one of the foremost multidisciplinary institutions in the field of design education, applied research, training, design consultancy services and outreach programmes.

It has been the recipient of significant national and international awards since it was established in 1961 as an autonomous institution under the Ministry of Industry, now known as Ministry of Commerce & Industry, Government of India.

NID has been a pioneer in industrial design education after Bauhaus and Ulm in Germany and is known for its pursuit of design excellence to make Designed in India, Made for the World a reality.

NID's graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through thought leadership. NID has been recognised as a Science and Industrial Research Organisation by the Department of Science & Technology, Government of India.

The aim of establishing the institution was to provide a multi-disciplinary approach to design, to satisfy the complex problems of India's changing environment. And in the new tie up with the Jharkhand government, the institute will also help assess the requirement of products and suggest designs to artisans.

The website will help potential buyers understand the art and craft of the state. The website will also carry details of the art objects, paintings, handlooms and other items. NID will also help one understand the demand for local products in the global market and accordingly suggest designs.

According to officials, NID has already been assigned the job to prepare the feasibility report of three kinds of paintings – Jadupatia, Sohrai and Paytkar.
The handloom, sericulture and handicraft departments will train artisans and painters to globally promote their works.

The indigenous products will be marketed online.

Besides launching this website the government is planning to open emporia in New Delhi, Mumbai, Bangalore, Chennai and Hyderabad.