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MOTOWN MIRACLE: EXPORTS ZOOM FROM BIG DIP


By B Shankar

There has been something of a miracle happening in India's motown when it comes to exports. While export growth of cars and medium and heavy commercial vehicles from India had slowed down to a single digit figure in 2005-06, slumping majorly in the last quarter, car exports suddenly zoomed 47 percent in April – the first month of the new fiscal.

 According to data made available by the Society of Indian Automobile Manufacturers (SIAM), Maruti Udyog itself reported an export growth of 27.5 percent in overseas sales at 1,553 units, while Hyundai's India saw shipments going up by a whopping 65.4 percent to 10,842 units.

 Tata Motors also registered a climb in its passenger car exports by 17 percent at 1,142 units in April 2006 as against 977 units in the corresponding month last year.

 The last fiscal was a dismal year for India's automobile sector at 5.9 percent growth as against a solid 28.2 percent upswing in 2004-05. Maruti, for instance, had seen its exports slump by 28.87 percent to 34,781 units during 2005-06 from 48,899 units in 2004-05.

 However, in April this year the total automobile exports grew 28.3 percent at 75,917 units against 59,132 units in the corresponding month last year.

 This huge growth story can be attributed to some extent to the tariff reduction on small cars this year. Interestingly, India's car export volumes largely suffered because of a dismal performance of Maruti Udyog on the exports front. Maruti, on its part, attributed this to the failure of its Alto model in the European market.

 But now as the growth pattern looks upward, reversing a long run of decline, it is likely that the Indian industry will again be able to reclaim its market share once again.

 Hyundai played a substantial role in helping the Made-in-India brand get global acceptance during this period. Hyundai exported 1,02,092 units in 2005-06 as against over 82,093 units sold overseas in 2004-05 – an increase of 24.36 percent –followed by Tata Motors, which posted 14,882 units against 5,466 on its export list.

 Exports from the Maruti stable dipped during the first nine-month period and touched a low of 27,884 units as compared to 40,218 cars exported during April-January, 2004-05

 What this zooming automobile exports from the country indicates is the fact that India is fast turning into an outsourcing hub for automobile companies worldwide. Already there are over a dozen global car giants in the country - including GM, Ford, DaimlerChrysler, Mercedes-Benz, Audi, Isuzu and Nissan.