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CEO's Note |
Why MSMEs should not avoid online advertising |
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A recent study reveals that less than 6 percent of Indian MSMEs with access to personal computers advertise online. It is shocking why the sector is so much unaware of the benefits of using online advertising, which is, needless to say, cheaper, faster and capable of reaching more target audience as compared to traditional media.
I think one of the reasons for MSMEs' lack of awareness lies in the fact that most of them are run by first generation entrepreneurs who are -- there's not an iota of doubt -- hardworking and have an entrepreneurial spirit, but most of them are lagging behind in many areas, which need to be taken care of in this modern day business environment. Online advertising is certainly one of these areas.
There is nothing new to say that hasn't already been said about the benefits of online advertising but here I want to reiterate that Indian MSMEs could benefit a lot from that revolutionary medium - the Internet. Online advertising can help them to withstand the onslaught of competition by enhancing their market share both within and outside the country.
There is a common misconception among many small industry players that online advertising is suitable only for exporting firms to overcome the disadvantage of being small in size and reach the global market. For others, which generate revenue from the local market, this is not required. But I think that online advertising is essential for every modern day business to create greater acceptance, strengthen the brand, and gain market shares from competitors.
Apart from online advertising, Indian MSMEs need to go also for other Internet technology tools like electronic direct mail and digital newsletter. In addition, websites and online directory listings can help them a lot to pull prospective buyers with rational effort and cost. It hardly matters what sector you're in, whether you're small or big -- given the evolution of the Internet, every business should learn to effectively use the Internet and explore the benefits of online advertising.
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Discuss the Editorial |
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Govt. announcements of the week |
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Rs 2500 cr additional funds for interest subvention |
The Cabinet Committee on Economic Affairs (CCEA) Thursday approved Rs 2,500 crore ... |
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'Benefit of public procurement for registered MSEs only' |
The benefit of Public Procurement Policy for Micro and Small Enterprises (MSEs) is available ... |
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Interview of the week |
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Kazakhstan committed to extensive cooperation with India: Envoy |
Kazakhstan can become our largest partner in agricultural production sphere, said Ambassador of India to Kazakhstan Ashok Kumar Sharma. Ambassador Extraordinary and Plenipotentiary of India to Kazakhstan Ashok Kumar Sharma told about some prospects of Kazakh-Indian cooperation in an interview for Kazinform... |
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Featured Articles |
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FDI in Multi Brand Retail - (Feature) |
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Cost effective CSR initiatives for SMEs |
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Popular Stories of the Week |
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FDI in retail: Benefits overweigh threats |
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Top 5 tips for a small business start-up |
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Country in Focus |
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Bulgaria |
Monthly Economic & Commercial Report on Bulgaria for September 2011 giving latest updates on developments directly affecting India's foreign trade and investment. |
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Featured Products |
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Trade Fair & Exhibitions 2011 |
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December |
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» Mumbai jewellery and Gems fair » Gujurat Jewellery Show |
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Trade Fair & Exhibitions 2012 |
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» INDIA SALON PRO & BMI 2012 » India International Pet Trade Fair » Igmatex Panipat 2012
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February |
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» INDIA INTERNATIONAL FASHION JEWELLERY & ACCESSORIES SHOW 2012 (IIFJS 2012) » Gem & Jewellery India International Exhibition(GJIIE 2012) » BUILD INTEC » MEGIC » Rice Pro-Tech Expo
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