|Competitive Advantages of the product
Beyond providing sustenance, rice plays an important cultural role in many countries. Products of the rice plant are used for a number of different purposes, such as fuel, thatching, industrial starch, and artwork.
Growing, selling and eating rice is integral to the culture of many countries. In Japan, rice was historically a product for the wealthy and is now a highly-prized crop. Many rituals surround the preparation of the rice beds, the sowing of the crop, and the harvest.