Brand Portfolio Strategy Due to the increase in production of brands and declining consumer loyalty, brand management has become a major challenge for product and service companies. Often there are similar brands from the same stable competing for the customerÂ’s mindshare leading to confused audiences and inefficiencies in market spends. On the business front, this has resulted in reduced profitability, poorly utilised capacities and a diluted sales focus. Our Brand Portfolio Strategy practice works with companies to instil clarity in brand management. We believe that each brand has a clea

Cash Cycle Optimization Strategy A firm's 'Cash-to-Cash' Cycle is one of the key measurements of the operating efficiency of the extended value chain, and measures the time the operating capital (cash) is 'out of reach' for use by the business. Research has shown that good performance on the cash-to-cash cycle is associated with higher earnings per share. "Cash to Cash Optimisation" offering assists companies to extract maximum benefit from the operations cycle. It helps companies shorten the cash conversion cycle by understanding the business' strategic imperatives and specific c

Mergers & Acquisitions strategy Acquisitions, generally, are the preferred routes to enter into new markets and areas. Our practice focuses on helping customers identify targets for acquisition based on defined strategic and operational parameters as well as handholding them through the process of making the acquisition. Our Commercial Due Diligence process helps clients who are in the process of acquiring another company. Clients in this process typically need visibility on the veracity and achievability of the business plans of their targets. We leverage our understanding of various m

Pricing & Promotion Strategy Growing competition has made pricing an increasingly complex task. The consumers today are more aware than ever of the price they pay for a product and the value it delivers. Therefore companies today can no longer get away with traditional pricing mechanisms. Round the year promotions further complicate the pricing process. Hence it is important that companies, in order to remain competitive, should design and execute innovative pricing strategies based on a thorough understanding of their productÂ’s value proposition and its value as perceived by the consum

Strategic Cost Management Cost reduction is usually conducted as a reactive, short term activity, not a proactive business philosophy. It is seen as a solution for external pressures like a recession, stiff competition and dipping sales graphs. Very often, this result in companies compromising the long term strategic advantages .