BUOYED BY THE SUCCESS OF ITS OWN BRAND SPICY MASALA AND THAT OF ITS PRIVATE LABELS, INSTA MAGIC IS CURRENTLY LAUNCHING ITS NEWER MAIDA AND ATTA VARIANTS MUMBAI MASTI, CHEEZE CHOW AND KIMCHI MASALA UNDER ITS INSTA MAGIC BRAND PROGRAM.

THE ACCENT ON QUALITY OF THE MAGIC NOODLES BRAND WAS SO VISIBLE IN THE MARKET PLACE THAT IT WAS QUITE NATURAL FOR STORE BRANDS TO RECOGNIZE THE POTENTIAL IN PARTNERING WITH THE COMPANY FOR MANUFACTURING AND SUPPLY OF THEIR IN-STORE BRANDS.