Ashoka Indian Basmati represents both excellent quality and great value. With Ashoka you are guaranteed a delicate aroma, delicious flavour and reliable results every time. Ashoka is the perfect complement to any savoury dish and ideal for both restaurant and home use.

Our company is a 100% export oriented unit with 90% of our production being exported to the rice markets around the world including Middle East, Europe, USA, Australia and Africa. Other than our brands veetee & ashoka, which are being exported to around 50 countries in the world, we are also catering to private label business for some of our buyers where we are packing for them in their own brands

Great taste comes with maturity. Grown in the foothills of the Himalayas, the grains of Picric Select Basmati are aged for more than a year making them larger and slender with a distinctive aroma. And that’s only half the story. It's then processed and packaged at our state-of-the-art plant in an inimitable manner, so that the grains fluff up to more than twice the original length and do not

Harvested in the foothills of the Himalayas and carefully matured to achieve the perfect flavour, the flagship of the Veetee range is distinctively aromatic with an exquisite flavour, delicate texture and elegant grain length on cooking. A truly Supreme Basmati.