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Lifestyle steel products may be a niche segment in India, but it has been growing rapidly in recent times. The lifestyle segment on the whole, according to a recent study, is the second fastest growing segment after apparel. There has been a huge change in the perception of steel in India. India is the largest user of stainless steel in the kitchen but till now, it did not have a high acceptance outside it. In comparison, in the West, the use of steel outside kitchen has been quite high.

The humble stainless steel is taking on designer shapes and Trendz is focusing on bringing steel out of the Indian kitchen to create its place among other designer-ware, be it at the