Custom Publication For Jetwings The Americans call it Custom Publishing. The British prefer the term Contract Publishing. At Spenta, we believe it is all about Relationship Publishing. Internationally, custom or contract publishing is a specialized outsourced activity, with publishers understanding the requirements of corporates for fulfilling the information needs of carefully defined audiences. This business is essentially all about building and strengthening relationships. Which is why, at Spenta Multimedia , we prefer to use the phrase Relationship Publishing.

Jetwings New Stand Publication Having established itself as a leading player in the custom/contract publishing market in India, Spenta Multimedia plans to strengthen its position in the publishing industry by expanding into the newsstand space. Spenta plans to leverage its expertise in custom publishing by identifying opportunities for specialist newsstand titles with the potential to attract a significant reader and advertiser base. The first such title, scheduled for launch in July 2007 is Hair. Hair is UK’s biggest-selling hair magazine,