To concentrate on high quality, high production efficiency and wide distribution. We want to learn the language of quality improvement, manufacturing, and operations. We can no longer afford to think of ourselves as market leaders, researchers, direct marketers, strategists-we have to think of ourselves as customer satisfiers. Their satisfaction is a function of the product’s perceived performance and his expectations. Our mission is to practice quality in totality of features and characteristics of a product and service that bear on its ability to satisfy stated or implied needs.